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Marketing
The general objectives of the Ph.D. program in Marketing are to prepare individuals for academic careers in leading universities and high-level positions in business and government.
Obtaining a doctoral degree in marketing requires mastery over fundamental business and research concepts, competency in core marketing subjects, demonstrated expertise in a marketing specialty and successful defense of a dissertation. Every doctoral program requires a combination of formal coursework and independent study. All doctoral students are supported through research or teaching assistantships or University fellowships.
The marketing doctoral program is characterized by a low student to faculty ratio. The close working relationships that doctoral students have with faculty members often results in collaborative research and joint publications that are as important as the formal coursework. Students can also exchange ideas with leading scholars from across the country through the department's continuing seminar series.
Find out about Areas of Specialization and Faculty members in the marketing doctoral program.
Although each course of study is tailored to meet the unique needs of each individual student, a doctoral program in marketing is generally structured around one of four areas of specialization. These areas include buyer behavior (both consumer and industrial), international marketing, marketing management and strategy, and analytical and quantitative methods.
Coursework may be completed within the marketing department or in other departments such as economics, mathematics and psychology. Every doctoral program culminates with a dissertation supervised by a committee of faculty members drawn from the Department of Marketing and other departments across campus.
Faculty members in the Department of Marketing are recognized internationally for their creative and innovative research and teaching. The Department has served as the editorial base for the marketing discipline's two most prestigious journals, the journal of Marketing and the Journal of Marketing research, a total of four times.
Articles published by faculty members have received the Maynard and Alpha Kappa Psi awards from the American Marketing Association, the Sheth Award from the Academy of Marketing Science and the Little Award from the Institute for Operations Research and the Management Sciences. Faculty members have also received grants and contracts from both the public and private sectors to support their research.
