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The Format
There will be
three types of sessions at the Consortium:
1. Faculty
Presentations: Each faculty member will be asked to present
a one hour and fifteen minute talk. Suggested topics include:
(a) Why it is important to adopt an international perspective to
conduct research within their area of the discipline, (b) The
factors that led them to adopt a more international or global
perspective, (c) Interesting international research projects
that are being pursued in their specific area, and/or (d) a
specific research project in which they are involved.
2. Student
Breakout Sessions: Students will be divided into discussion
groups according to areas of interest. Each group will be given
the task of developing a broad international research agenda for
their particular area of study. The goal is to develop a list of
research questions in each of the major research areas which
could be addressed by Marketing scholars. In other words,
students will be asked to think about specific research areas
that could advance the field if an international orientation was
adopted. Faculty members will be asked to sit in and provide
guidance to the discussion groups in an area of their expertise.
3. Student
Presentations: At the end of the Consortium, each interest
group will present its research agenda to the entire group. The
goal is to provide general discussion of these issues and to
develop a broad list of internationally-oriented research
questions. The end product will be a formal list of research
questions which can be distributed to all participants and
sponsoring institutions.
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