Rajesh Chandy
Full Professor of Marketing
London Business School

Rajesh Chandy is a Full Professor of Marketing at the London Business School and the former James D. Watkins Chair in Marketing and Co-Director of the Institute for Research in Marketing at the Carlson School of Management. Chandy's research and publications on innovation have received a number of awards, including the Journal of Marketing's Harold Maynard Award for contributions to marketing theory and thought, the American Marketing Association's Early Career Award for Contributions to Marketing Strategy and TechSIG Award for the best article on Technology and Innovation, the Marketing Science Institute's Alden Clayton Award for the best marketing dissertation proposal, and the Mary Kay Award for the best marketing dissertation.

He was named a 2003 Young Scholar by the Marketing Science Institute, and Fortune magazine described his findings on innovations as "an unorthodox and bracing set of management principles." He is a current or former editorial board member of the Journal of Marketing Research, IEEE Transactions on Engineering Management, Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Marketing Letters.

Chandy served as a member of former US Secretary of Commerce Carlos Gutierrez's Advisory Committee on Measuring Innovation in the 21st Century Economy. He is also a member of the Academic Marketing Association.

As an award winning instructor in the MBA and executive programs at the Carlson School, Chandy received the 2002-2003 Outstanding Professor of the Year award, the 2003-2004 Award for Excellence in Teaching, and the 2003-2004 Outstanding Faculty Dedication Award for his contributions to teaching at the school.

His expertise deals with innovation, product development, technology management, international business, and marketing strategy.
 

Pradeep Chintagunta
Robert Law Professor of Marketing
University of Chicago

Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. "A lot of my early research was with scanner panel data trying to understand how consumers respond to different marketing activities of firms - prices, promotions, advertising, etc.," explained Chintagunta. "My research has expanded in two directions - one was to expand the domain beyond CPG products to pharmaceuticals and technology products and the other was to go beyond the consumer to other players in the broader 'ecosystem' to obtain a more holistic view of the effects of marketing."

Chintagunta is an area editor of Marketing Science, an associate editor of the Journal of Marketing Research, Management Science, and Quantitative Marketing & Economics. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.

In addition to being a finalist for the O'Dell award in both 1996 and 2001, Chintagunta is the recipient of the Hillel J. Einhorn Award for Excellence in Teaching and has been named one of the Chicago Booth's top professors by BusinessWeek.

"Teaching across programs such as full-time, evening, weekend, XP, and international XP exposes me to a variety of perspectives and experiences that I can then integrate into my subsequent teaching and research." He hopes his students learn that there is always more progress to be made.

He earned a bachelor's degree in mechanical engineering from Banaras Hindu University in 1984, a postgraduate diploma in management from the Indian Institute of Management in 1986, and a PhD in marketing from Northwestern University in 1990. In addition to teaching at Chicago Booth, he has taught courses at the Harvard Business School and the S.C. Johnson Graduate School of Management at Cornell University. He joined the Chicago Booth faculty in 1995.
 

F.G.M (Rik) Pieters
Full Professor of Marketing
Tilburg University

Rik Pieters is a Full Professor of Marketing at Tilburg University and former Marketing Department Chair from 2000-2005. Pieters was also ranked in the Top-40 of Dutch Economists, based on his academic output, in 2003, 2004, 2005, and 2006.

He was a member of the editorial board for the International Journal of Research in Marketing (1997-2007), International Journal of Service Industry Management (1997-2001), and currently for the Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research.

Pieters has taught at the undergraduate, MBA, executive MBA, and PhD level across the world. His expertise in marketing communication, consumer behavior, and service marketing allow him to contribute in the field of consumer psychology.

In addition to Pieter's role in academia, he acts as an occasional consultant for Philips Nederland (cultural and sports sponsoring policies, High-Tech Campus), Procter & Gamble (Brussels, Cincinatti: Packing design testing), Campina-Melkunie (New product development), Ministry of VROM (Environment customer segmentation, longitudinal tracking of consumer attitudes, communication policies), ARA (Ad agency: campaign development), Verify (development of new consumer measurement methods, and many others.

He holds a Bachelors in Psychology from University of Nijmegen (The Netherlands), a Masters in Economic Psychology from Tilburg University (The Netherlands) and Economic Psychology and Socio-Economics from University of Augsburg (Germany). Pieters earned his PhD from University of Leiden (The Netherlands) after writing a dissertation on attitudes and behavior in a source-separating program.
 

Michael Tatelman
Vice President, Consumer Sales and Marketing
Dell Computers

 

Michael Tatelman joined Dell in August 2007, as Vice President of the Global Consumer Sales & Marketing organization. He is responsible for the global management of our Direct Consumer Sales organizations, Online sales capabilities, Consumer Marketing efforts, and third-party Retail alliances. Michael and his team are committed to delivering amazing experiences to customers around the world.

Before joining Dell, Michael served as Corporate Vice President and President for Motorola’s Mobile Devices business in the Asia Pacific region. There his primary focus was on building a world class retail sales and distribution team, modernizing the channel structure, and strengthening the brand through focused marketing communications and public relations activities.

Prior to his role overseeing sales of Motorola mobile devices throughout the Asia-Pacific region, Michael was Corporate Vice President and General Manager for Mobile Devices North Asia, successfully leading sales and marketing efforts for Motorola handsets and accessories in the highly competitive markets of Greater China, Korea, and Japan. Before coming to Asia in 2005, Michael was Vice President and General Manager for the MotoPro Product Group, part of Motorola's Personal Devices business, where he was responsible for the launch, development, and management of Motorola’s portfolio of mobile devices. Michael joined the MotoPro team after serving as Vice President and Global Account Director for Verizon and Account Vice President for Alltel and Radio Shack, roles where he helped establish the deep relationships that enabled Motorola to establish market leadership in the US in 2002. Michael joined Motorola in 2001, and previously served in executive sales and marketing positions with several other software ventures, Seagate Software Inc., and Comdisco, Inc.

Frenkel ter Hofstede
Associate Professor of Marketing
McCombs School of Business,
The University of Texas at Austin

Frenkel ter Hofstede is Associate Professor of Marketing at the McCombs School of Business, University of Texas at Austin. He received his PhD at Wageningen University and spent four years on the faculty of the Graduate School of Industrial Administration, Carnegie Mellon University.

His substantive research interests are in market segmentation, international marketing, new product development, branding, and direct marketing. His methodological interests are in developing and applying methodologies to solve problems in the above-mentioned substantive areas, with a special interest in Mixture Models, Bayesian Analysis, and Markov Chain Monte Carlo estimation methods.

His papers appeared in Economics Letters, International Journal of Research in Marketing, Journal of Classification, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Frenkel has taught courses in global marketing, marketing principles, and marketing research methodology. He received the award for best teacher at the undergraduate program at the Graduate School of Industrial Administration, Carnegie Mellon University For his research, he was awarded the John Hardkin award for best peer reviewed article published in Marketing Research, the William F. O'Dell award for outstanding article in the Journal of Marketing Research, and the CBA Foundation Research Excellence Award for Assistant Professors at the McCombs School of Business, University of Texas at Austin. His papers have been nominated for academic awards, including the Paul E. Green Award, IJRM best paper award, and John D.C. Little Award.