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Graduate Women in Business |
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This email contains the following announcements:
Ladies Night at the Shooting Range
Evening with William R. Johnson, Heinz CEO
2009 NAWMBA National Conference and Career Fair
Remarks from Alison Heiser: WBLC Keynote Speaker
Reminder: 2009 Forte MBA Women’s Conference
Reminder: April 24th Deloitte Webcast
Ladies Night at the
Shooting Range
Red’s Indoor Range
1908 West Pecan
Pflugerville, TX 78660
Friday May 8th, 2pm-5pm
$14/person (for lane fee). GWIB will
pay for guns, ammo and targets
No experience necessary and we will
have helpers.
Limited space for 40 people, so RSVP
on community calendar ASAP!!
Evening with William R.
Johnson, Heinz CEO
Opportunity to Hear Fortune 500 CEO Speak and Network with Local
Women Business Professionals
Texas Wall Street Women and the AIM Investment Center at the McCombs
School of Business are pleased to invite you to an evening with
William R. Johnson, President and CEO H.J. Heinz Company.
Did you know William R. Johnson is a member of the McCombs Dean's
Advisory Council, a McCombs Hall of Fame honoree and is passionate
about attracting and retaining women in business?
In fact, he founded a group called GOAL to retain women
leaders at Heinz. This
is an excellent opportunity to get firsthand insight into a Fortune
500 CEO's perspective on the current economic situation, network
with professional women in Austin and learn more about being a woman
in a finance profession.
We anticipate attendance from ~20 professional women in Austin and
we are honored to have a Fortune 500 CEO come speak to us here at
McCombs! Sign up now on
the McCombs Community Calendar!
This event is open to members of Texas Wall Street Women as well as
students in the UT MBA Program and undergraduate business students.
WHEN: Thu April
30, 2009 5:00 PM to Thu April 30, 2009 6:45 PM
WHERE: Legacy Events Room
RSVP:
Community Calendar!
2009 NAWMBA National
Conference and Career Fair
DISNEYLAND HOTEL (10/29 - 10/31)
LEADERSHIP: TODAY AND TOMORROW
The event will include:
• Career Fair
• Keynote Speakers
• Development Workshops/Panels/Speakers
• Resume Reviews/Mock Interviews/Elevator Pitch
• Sponsor Receptions
• Twilight Ticket to Disneyland Park (Friday Evening)
The Conference beings on Thursday evening at 6 pm and concludes on
Saturday evening.
Remarks from Alison
Heiser: WBLC Keynote Speaker
Taken from Alison’s Blog at AlisonHeiserAssociates.com
Texas Women MBAs, Shoes and Marketing
02.26.2009
I just returned from keynoting the eighth annual Texas MBA Women in
Business Leadership Conference held in Austin last week.
It was such a great event - attended by McCombs women,
alumni, and friends.
Preparing for the speech gave me a chance to reflect on my career as
a woman in business, and it was fascinating to share stories along
with the other panelists and speakers.
The logo for the conference inspired me to reflect on the symbolism
that shoes have for women.
And not just any shoes, but elegant and sleek almost-too-high
heels. The ability of
shoes like these to instantly communicate to women is undeniable.
You know you're one of us, it says.
An irresistible invitation to connect with other like-minded
women. This is
elemental targeted marketing.
I became friends for life with Ann Sulkowski Marsh when she and I
were at Kellogg together.
Even today, I remember how her shoes inspired and accelerated
my own love of them.
She shopped at Jacobson's in Michigan, and her shoes were beautiful.
I yearned for the budget to own shoes like Ann.
The day I got an email from Nordstrom, pairing my favorite clothing
brand - Eileen Fisher - with my favorite shoe brand - Stuart
Weitzman - was such an interesting day for me.
As a customer, I was thrilled.
As a marketer, I was intrigued.
Did they really understand my purchasing behavior and put
that program together?
Or do these brands have an affinity for each other, and they just
guessed? Or a happy
accident? It hasn't
happened again, and my disappointing conclusion is that my shopping
behavior was not the trigger.
But it gave me hope.
I marvel at the missed opportunities to put two and two together in
a meaningful way for customers.
How often our favorite brands and companies market to us as
if they have no clue about what we buy or how we behave.
My highest levels of exasperation come when my bank spends
the money to send me an invitation to use online banking services.
Could it be that hard for them to check and see that I have
been a power online banking user for years?
McCombs reputation continues to grow as a marketing center and I
have to say I was impressed with what I saw.
In this tough economy, campus recruiting is not business as
usual, yet several of these talented women were weighing offers from
Dell, P&G, General Mills, Dr. Pepper, Essilor and Frito-Lay.
Special thanks to Kristin Hibner for inviting me to speak, and
thanks to Lauren Burton, Andrea Shortell, Marcy Copeland, Caroline
Ewing, Lindsay Duran and Melissa Sprinkle for their tireless efforts
in putting together an inspirational conference.
Thanks also to Professor Vijay Mahajan, for meeting me for
coffee and engaging in a lively conversation about CMOs, and also
delighting me with his "intuition" about female CMOs and the special
qualities they bring to organizations.
If you missed Alison’s presentation, below is a recap as seen in the
McCombs Alumni Network News:
Alison Heiser joked in her closing keynote address at the Women in
Business Leadership
Conference that she has done everything that she was not supposed to
do in her career. She left jobs before having new ones, negotiated
severance packages when quitting, and even eliminated her own role
at one company.
She has discovered that there are no strict career rules. However
the key is motivation. Many have the skill, but lack the desire. “If
you do something you like and are good at, you will show up every
day and give it your best. You are a more complete person. Take your
life. It is yours,” Heiser says.
However, Heiser encouraged the audience to seek balance. “When you
love your job and your relationships are good, there is a danger of
trying to do it all.” Decide what balance means to you and do not be
vulnerable to the definition of others. Heiser offers the following
guidelines:
• Be intentional about balance—and tell people.
• Be willing to change your mind.
• Ask for what you need.
• Don’t ask permission to balance.
• Don’t worry about the rules.
Heiser has held top marketing positions at Kimberly-Clark, Banta
Corporation and Groupe Michelin and is currently principal of Alison
Heiser Associates, which offers strategic marketing services. She
predicts that positive change for work-life balance is on the
horizon and the upcoming generation will help change corporations.
Reminder: 2009 Forté MBA Women’s Conference
2009 Forté MBA Women’s Conference
Friday, June 26 - Saturday, June 27
New York City, New York
Reinvent. Reinvest. Realize.
Join the Forté Foundation for the one women’s conference that brings
together everything you need to conquer your world and packs it into
one exhilarating weekend. It’s just two days, but the impact
will be far reaching. And because you have been admitted into
a Forté sponsor school you are exclusively invited to take advantage
of this unique opportunity. Arm yourself with valuable
contacts, fresh insights and new knowledge that will enable you to
embrace the opportunites and challenges ahead. This conference is
only for Forté Fellows and MBA women currently attending Forté
sponsor schools.
Featured Presenters include:
Liz Smith, President of Avon Products
Peter Regan, Founder of MBA Math
Rebecca Shambaugh, President & CEO Shambaugh
Jessica Faye Carter, Founder of Women Suite
Kathryn Mayer, CEO & Founder of KC Mayer Consulting, Inc.
Check out their website for more information
http://www.Fortéfoundation.org/site/PageServer?pagename=MBAWomensConference
Reminder: April 24th Deloitte Webcast
Deloitte is hosting a Webcast on April 24, 2009 from 2pm to 3pm to
highlight how the company’s Women’s Initiative and Mass Career
Customization are impacting today’s workplace. Please find
additional information regarding the Webcast as well as registration
information enclosed in the attached document. |
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McCombs School of Business -- Graduate Women in Business |
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