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As a professional and philanthropic branch of ABSA, the Consulting Team is a student-run group that serves the Austin community and provides free professional advice to small businesses and non-profit organizations.

Past Projects
Make-A-Wish

The Make-A-Wish Foundation is a nationally renowned charity organization which grants wishes to children suffering from terminal illnesses. Working closely with Tammy Shakelee, President and CEO of the Central and South Texas Chapter, we assisted in their $80,000 decision to purchase a top-of-the line database system.

We researched various aspects of the database package by gathering opinions from industry experts, interviewing organizations who were already using that database, and researching online. In the end, our deliverables included a report of user opinions, suggested key points for consideration, and a possible alternate database.


YWCA
The YWCA is a worldwide organization dedicated to empowering women and eliminating racism. The Greater Austin chapter specifically serves its community by providing counseling services to low-income families and hosting racial justice seminars for practicing clinicians. Working closely with Diana Gorham, Executive Director of the Greater Austin Chapter, we targeted opportunities to restructure their marketing plan.

Through extensive face-time with the client and detailed analysis of the key players affecting their organization, we provided recommendations to make their existing marketing more efficient and effective. We also identified two additional segments which, if targeted, may become valuable sources of funding and publicity for this organization.

Pick-a-Prof

The Pick-A-Prof is an Austin-based Internet company that provides professor review and grading history services for college students. Working closely with Chris Chilek, CEO and founder of Pick-A-Prof, we assisted in developing and implementing their new marketing project, Advanced Student Marketing.

By categorizing different interest groups catered to the university, we researched niche local websites that college students frequently visit . Based on our research, we contacted them by two different approaches to find out optimal methods. Finally, we suggested how to implement our findings to other colleges nationwide.