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GSB 3.130 |
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9-10 |
11:10-12:10 |
12:15-1:15 |
1:20-1:45 |
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Writing a Marketing Plan: Whole Foods Market |
Digital Communications and Execution: Coca-Cola |
CRM: Hoovers |
Lunch: Special Events Room |
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GSB 3.138 |
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9-10 |
10:05-11:05 |
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Corporate Communications: PLUS Coach |
Product Management/ Marketing: Dell |
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Topic |
Speaker Format |
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Writing a Marketing Plan: perspectives on effective ways to communicate and compile a marketing plan. Discuss role of integrated marketing plans. |
Heather Kennedy, Director of National Marketing, Whole Foods Market |
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Marketing Plan Execution: Digital Communications: The details of how to plan and execute traditional and non-traditional digital tactics, including a tactic overview.
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Stephanie Eaddy, Marketing Manager, Coca-Cola, Digital Marketing for Diet Coke |
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Product Management: the basics of managing a product (development, pricing, budget, project management) |
Ketan Pandya, Dell |
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Customer Relationship Management: the importance of retention programs and how to develop an effective loyalty program |
Marybeth Gavin, Sr. Manager, Customer Lifecycle, Hoovers |
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Corporate Communications: how to effectively communicate within an organization either verbally, written or in a presentation (visually, verbally and physically) |
Abigail Pfiester, PLUS Communications Coach |