2008 Hot Seat Marketing Challenge
October 30-31, 2008

  • Hot Seat FAQ

    Why is it called the "Hot Seat" Challenge?
    When all eyes are looking to you for answers, you are on the hot seat.  We chose this name to imply a challenging but fun time.  We want you to stretch yourself, have a good time and reach your inner guru.  You will be on the hot seat many times in your future career; you should have practice now while the stakes aren't so high.

    What is a "live case"?
     A live case is not a case in the traditional sense.  You'll be presented with a real and current situation facing our sponsor. Examples of situations are:

    Our Platinum sponsor has identified that an attractive new segment - over 55 age group- is willing to buy its cereal "Coco Explosion" but doesn't like the youthful branding. Develop a new product and positioning strategy recommendation that better meets their needs. 

    We'll provide you with relevant background on the company and the industry.  You'll have one night to do some additional research and create your marketing plan.  You'll present on Friday morning with your best recommendation.  We realize one night is not a lot of time, so we'll set reasonable expectations for our sponsors and will really be looking for creativity and ideas over the nuts and bolts of implementation.  

    When is the Challenge?
     Thursday October 30 - Friday October 31, 2008

    Where is it?
    University of Texas-Austin, McCombs School of Business

    How many participants will there be?
    We're planning for:

    • 20 student teams of 4 people each
    • 25-30 judges consisting of sponsors, alumni, and recruiters

    As a student, how can I best prepare myself for the Challenge?
     Learn the frameworks in the Marketing Handbook. They are helpful for setting up and analyzing problems.  Click this link to go there now:
    Hot Seat Cheat Sheet

    We're also holding an Information "Prep-Session" prior to the challenge to share tips and tricks from previous winners.  Check the McCombs Community Calendar for more details

    Who can I contact for more information?
    Shannon Ellison or Lisa Searing
    Vice Presidents of Special Events, GMN