2009 Hot Seat Marketing Challenge
November 19-20, 2009
@ AT&T Executive Education Center
Hot Seat FAQ
- Why is it called the "Hot Seat" Challenge?
- What is a "live case"?
- When is the Challenge?
- Where is it?
- How many participants will there be?
- Who are the sponsors?
- How do I register?
- How do I reserve a room at the AT&T Center?
- As a student, how can I best prepare myself for the Challenge?
- Who can I contact for more information?
Why is
it called the "Hot Seat" Challenge?
When all eyes are looking
to you for answers, you are on the
hot seat. We chose this name to
imply a challenging but fun time.
We want you to stretch yourself,
have a good time and reach your
inner guru. You will be on the hot
seat many times in your future career;
you should have practice now while
the stakes aren't so high.
What
is a "live case"?
A live case is not a case
in the traditional sense. You'll
be presented with a real and current
situation facing our sponsor.
Examples of
situations are:
We'll provide you with relevant
background on the company and the
industry. You'll have one night
to do some additional research and
create your marketing plan. You'll
present on Friday morning with your
best recommendation. We realize
one night is not a lot of time,
so we'll set reasonable expectations
for our sponsors and will really
be looking for creativity and ideas
over the nuts and bolts of implementation.
When is the Challenge?
Thursday, November 19 – Friday,
November 20
Where is it?
AT&T
Executive Education Center
How many participants
will there be?
We're planning for:
- 20 student teams of 4 people each
- 25-30 judges
consisting of sponsors,
alumni, and recruiters
- Form teams (you can do this today!)
-
Email Brian
Whitaker the
following to
register:
- Team Name
- Team Members’ names
- Resumes
- Payee information forms + copy of driver’s license/passport
- Whether or not team will be booking a room at the AT&T Center
How do I reserve a room at the AT&T Center?
- We encourage all teams to reserve a room at the AT&T Conference and Event Center.
- There are surprises going on throughout the night and you don’t want to miss out!
-
AT&T are giving
us special
rates:
- $ 99 for parlor rooms
- $ 89 for standard rooms
- Two ways to
reserve your
room:
- Call the reservation line at 1-877-744-8822 and ask for the 2009 Marketing Challenge Rate.
- You may also book online at the AT&T Center Website using promotional code MARKET1109 (case sensitive)
As a student, how can I best prepare
myself for the Challenge?
Learn the frameworks in
the Marketing Handbook. They are
helpful for setting up and
analyzing problems. Click this
link to go there now:
Hot Seat Cheat Sheet
Who can I contact for more information?
Brian Whitaker and
Jennifer Woods
Vice Presidents of Special Events,
GMN