Past Events
Marketing Boot Camp
-
April 18 & 25:
Marketing
Boot Camp
9am-1pm - <Pictures will be updated when available>
Preview Weekend
- April 10 - 12: Preview Weekend
- <Pictures will be updated when available>
The New GMN Logo
Thank you to Shannon Ellison and her boyfriend Kurt Richmond for developing the new GMN logo. As a thank you for their efforts, the pair will receive a $200 prize. We received some great submissions. Thanks to all of those who put their creativity to the test.
A Year in the Life of a CPG MBA
25 1st Year members participated in Frito-Lay's "A Year in the Life of a Brand Manager" workshop on Friday, January 25th. Students did a case study for Sun Chips and created Sun Chips marketing plans for both large grocery stores and Whole Foods. They learned about agency interaction and practiced creative briefing.
"The Frito-Lay team and guest speakers delivered a great presentation on the various levels involved in brand management. The activities really gave us a chance to practice what we had learned. At the end of the day, we created over 27 distinct approaches to the marketing plan," Lisa Searing commented.
GMN Members Visit Nike
8 1st Year GMN members visited Nike's campus over the holiday break. Students were exposed to the history and heritage of Nike and spoke to a panel of Nike representatives. A highlight was getting to shop at the Nike store.
