Staying the Course: Performance Persistence and the Role of Investment Style Consistency in Professional Asset Management

 

Keith C. Brown

W. V. Harlow

Hanjiang Zhang

 

 

June 2008

 

 

Abstract

 

While a mutual fund’s investment style influences the returns it generates, little is known about how a manager’s execution of the style decision might affect investor returns.  Using multivariate techniques for measuring the consistency of a portfolio’s investment mandate, we demonstrate that, on average, more style-consistent funds outperform less style-consistent funds.  However, this finding appears to be driven by the performance of style-consistent funds in rising markets; in down markets, less style-consistent funds exhibit relative outperformance.  These results are robust with respect to the return-generating model employed and the return measurement period, although they do vary somewhat by fund investment style.  We also document a significant relationship between measures of fund style consistency and the persistence of its future performance, net of momentum and past performance effects.  We conclude the decision to maintain a consistent investment style is an important aspect of the portfolio management process.

 

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