University of Texas at Austin
Around a wood table stand five people; several hold pens and pages of notes in their hands

Our Vision

McCombs School of Business McCombs School of Business

Our Vision

Brand Positioning >

Brand Positioning

Our Strategic Plan

Brand Positioning 

We believe business is a power of positive change — from healthcare to energy, to technology, and in the marketplace of human interaction.

We are a laboratory for the curious and a springboard for the tenacious and bold. We are a training ground for leaders, giving them the skills and the confidence to make their unique mark on a future distinguished by uncertainty.

We resolutely prepare our students for business models and opportunities on the leading edge of disruption. We expose them to the rich diversity of people, cultures, and disciplines found at one of the largest research universities in the world. We challenge them to live and work with authenticity, purpose, and compassion.

Our roots are in Austin, an unrivaled launch pad for the ideas of enterprising thinkers and doers. With access to extraordinary people and resources, our students can immerse themselves in hands-on experiences that strengthen, inspire, and refine their character.

Success has never been a solitary path, more so in the future. So we engender a competitive yet collaborative spirit that propels us to achieve as individuals while working together to advance the world further, faster.

We are Texas McCombs.

Teaching Excellence

Teaching Excellence

Ask McCombs students about their favorite aspects of the school, and invariably they cite the quality and accessibility of the faculty. This dynamic group of knowledge leaders is known for generating relevant business research (we're among the most productive research schools in the country) with teaching that challenges and elevates. McCombs faculty members don't just cover the standard business cases, they are creating business knowledge.

Center for Teaching Excellence

One initiative for the school includes increasing support for teaching excellence with the creation of an institutional unit to support faculty efforts at enhancing teaching effectiveness. The Center for Teaching Excellence will facilitate faculty collaborations through formal mentoring programs, peer-to-peer communications, visiting teaching fellows opportunities and other initiatives.

McCombs Teaching Fellows

The McCombs Teaching Fellows distinction will be created to honor the best teachers among faculty. Currently, eight faculty members are part of the University's Academy of Distinguished Teachers. McCombs has also been a leader in providing experiential educational opportunities including 366P Practicum Courses and the Leadership Program at the undergraduate level, the Investment Fund and the Marketing and Venture Fellows Programs at the MBA level and the MPA tax practicum.

Quick Facts

  • 177 full-time faculty (equivalent)
  • Ranked No. 10 in U.S. for research productivity
  • International stars in all academic departments
  • 8 members of University’s Academy of Distinguished Teachers

Societal Challenges

Societal Challenges

The world’s most prominent business schools confront important human challenges and expertise is pulled together to produce research and programming of contemporary social relevance. The McCombs School of Business is uniquely positioned to contribute to the dialogue surrounding two of the world’s most vexing problems, energy sufficiency and sustainability and innovation and creativity.

The cities that host McCombs’s academic programs have significant strengths in traditional and alternative energy production and generation. Texas is the nation’s leader in crude oil and natural gas production as well as wind power generation and Austin is an emerging technology hub for innovative forms of energy provision and conservation.

Research Centers

In addition to being an energy hub, McCombs boasts an array of college centers, academic departments and student groups already focused in whole or in part on energy-related issues including the Supply Chain Management Center; the Texas Real Estate Center; the Center for Customer Insight and Marketing Solutions; the Hicks, Muse, Tate and Furst Center; the Herb Kelleher Center; and the Energy Initiative.

Innovation and Creativity

McCombs is also uniquely situated to deepen its commitment to research and teaching on processes that turn ideas into commercial and social value. McCombs will play a major role in creating the intellectual capital and curricular innovations necessary for understanding the processes that drive creativity within existing organizations-intrapreneurship-and inspire the development of new firms and enterprises-entrepreneurship.

McCombs has an international reputation in entrepreneurial studies and a significant research and teaching presence in innovation and creativity. Texas Venture Labs is McCombs' next step for promoting teaching and research on the role of innovation and creativity. This center will take the lead in integrating with other academic units at McCombs and the university, as well as commercial and not-for-profit organizations outside of the university, to generate research and augment our knowledge in key related areas.

Energy Management and Innovation Center

McCombs established a college-wide center of excellence to promote energy-related research teaching. The Energy Management Program takes an integrative approach toward energy problems broadly defined with the mission to create intellectual capital of use to industry and policy-makers, to educate students in energy management and innovation and to link McCombs’ activities in this area to the university’s energy initiatives and other sources of knowledge and information about the world’s energy future.

University Sustainability Resources

The University Sustainability Directory is dedicated to presenting sustainability-related education and research at the university.



The goals of the McCombs School of Business can only be achieved within a fully engaged and purposeful community. For McCombs, this community includes faculty, staff, students, benefactors and alumni.

 This campus, and the people who teach and study here, will amaze you. Our students share the classroom with talented and diverse individuals from every part of the globe in a collegial learning environment that was identified by one student as “cooperative competition.” Learning starts in the classroom but continues in the school's student-centered study facilities, across the beautiful campus of The University of Texas at Austin, around the city, and through hands-on projects for firms in Texas and the world. Probably at no other time in your life will you experience such a complete immersion in an environment of excellence, learning and life advancement.

Alumni and friends of McCombs not only help McCombs financially, they mentor students, provide jobs and internships and even help with recruiting the best and brightest. With strong ties to the community at large and at all levels of corporate leadership, a diploma from The University of Texas at Austin is a symbol of pride and cooperative spirit shared by tens of thousands of engaged alumni. 

Quick Facts

  • Team-oriented curriculum.
  • 80 active student organizations—a place for every interest.
  • Strong industry ties.
  • One of the world's largest business schools at one of the most prominent research universities in the world:
    • Over 4,000 undergraduates.
    • Over 1,600 master's students.
    • Over 100 doctoral students.
    • Diverse:
      • 15 percent Hispanic and African American (undergraduate).
      • 27 percent international and resident alien (graduate).
      • 29 percent female (full-time MBA)
      • 33 states and 21 countries represented among full-time MBA students