"Knowledge to Go - Startup Marketing on a Shoestring”
Efficient marketing operations is an essential competency for organizations of any size, but particularly critical when budget and resources are thin. In the startup world there is no shortage of opportunity to plan against the entire marketing mix, but if your team has 100 potential tasks and time for only three, how do you prioritize? This webinar will provide a marketer's perspective on how to design free or affordable plans by focusing on the most important success factors in digital marketing- search, cause, and participation. RSVP today!
About Michael Westgate
Michael Westgate is VP of Marketing at RealMassive, the first data provider to deliver open access to the commercial real estate industry. His immediate focus is to shape and guide RealMassive's marketing operations across brand development, sales, and technology platforms, ultimately helping CRE professionals achieve long term revenue growth through RealMassive’s uniquely-open data marketplace. Previously, Westgate led marketing for W2O Group, a network of digital marketing services agencies supporting Fortune 500 marketers with customer insights, actionable strategy, and ROMI analytics. In addition to managing the firm’s marketing strategy and campaigns, he supported top tech and entertainment clients including Microsoft, Intel, NBC, Disney, and Whole Foods. Prior to W2O Group, Michael spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles. Before that, he completed five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles. He holds a bachelor’s in business from Indiana (’01) and an MBA from UT McCombs (‘09).