University of Texas at Austin
McCombs School of Business McCombs School of Business

Alumni & Friends Calendar

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March 2021
22
MON
Behavioral ethics is the study of the how and why people make the moral (and immoral) judgments and action choices that they do. Its focus is not on philosophy, trying to decide which horn of a challenging ethical dilemma to select. Rather, behavioral ethics derives from psychology, cognitive science and related fields. It seeks to understand why good people sometimes make poor moral decisions and how we can best improve moral decision making. Today’s presenters recently published a book bearing the title of today’s session with Routledge Press in London.
 
Monday, March 22
12:00pm - 1:00pm

Online
25
THU

Please join the Chicago Chapter for a virtual 2021 kick-off event. Representatives from UT Austin will discuss updates from the university, the McCombs School, and how Chicago alumni can stay engaged with the Longhorn community. There will be time for Q&A at the end of the session.

During this session, listeners will hear about the current UT rebranding efforts, learn more about the McCombs capital campaign, what key role UT's research team played in the development of the Covid vaccine, and how UT is being leveraged as a community Covid vaccine hub. 

SPEAKERS
• Emily Reagan, VP and CMO, UT Austin
• Christine Burdell, McCombs Director of Alumni Relations, UT Austin
• Will Whiting, McCombs Sr. Director of Development, UT Austin
• (Moderator) Anjana Dalal, MBA ’99, Chicago Chapter President

This will be a small event giving listeners the opportunity to engage with speakers. Listeners are encouraged to submit questions in advance. Please send questions for the speakers to alumni@mccombs.utexas.edu.

 
Thursday, March 25
5:00pm - 6:00pm

Online
April 2021
8
THU
Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first. The most successful marketers of the past few years were less focused on their customers than they were on building relationships across ecosystems and carefully considering their products’ end user — even if that wasn’t their direct customer. This monumental shift in the field was observed by Dr. Sebastian Hohenberg, assistant professor of marketing, along with Christian Homburg and Marcus Theel of the University of Mannheim in the first empirical studies defining and analyzing the previously nebulous strategy called "marketing excellence," recently published in the prestigious Journal of Marketing. Sebastian will present and discuss these groundbreaking academic research conclusions with a focus on the value of Marketing Excellence initiatives. Specifically, he will focus on three questions: 1. What is Marketing Excellence? 2. (When) Do Marketing Excellent initiatives pay off? 3. What are the components that payoff?
 
Thursday, April 8
12:00pm - 1:00pm

Online
15
THU
Join the Undergraduate Business Council and discover how Mr. Khan created a free, world-class education for "anyone, anywhere" from grassroots! Do not miss this incredible opportunity.

About this Event
The VIP Distinguished Speaker Series at The University of Texas at Austin is one of the nation's foremost executive speaker series. An event dedicated to highlighting the views, insights, and perspectives of accomplished and inspiring business leaders, students are given the opportunity to learn from some of the most prominent speakers in modern business.
 
Thursday, April 15
5:30pm - 6:30pm

Online