The Texas McCombs Alumni Network is hosting a four-part Webinar Summer Series.The webinars will run in June, July, and August. Each webinar will be different, so please tune in for one, two, or all four! If you register, you will receive an email reminder the day of each webinar.
To participate in the webinar, you will need to create a Zoom account here: https://utexas.zoom.us/signup
Part Three: "Discovering Differentiation: What Customer Mindset Means for Strategy" with Karla Raines
Tuesday, Aug. 18, 12-1 p.m. CT
Why does your organization matter? Why should it matter to me?
Every time a customer considers your purpose-driven organization, they ask these two questions. "Why" is the tape running in the back of their minds. Do you know their answers? You can’t afford not to. What matters most to you is what matters most to your customer. Differentiation is determined by your customer.
Join us to learn:
-What customer mindset means for strategy
-New ways to rethink competition when the old rules no longer apply
-How to avoid the Zone of Indifference
-Lessons from the field: Hollywood and more
Karla Raines earned her MBA in 1993. Her quest to master the art of strategy led to a career-defining eureka moment in 2018. Her discovery? Differentiation Zone® a fresh approach to crafting strategy.
"I’ve never had a purpose-driven leader say to me, "We want to compete on cost." None has declared that their strategy would center on being the low-cost provider in their mission area, the “Amazon” or "Walmart" of food banks, museums, or schools."
Karla co-owns Corona Insights with her husband (and LBJ School grad) Kevin Raines.