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Centers | Center for Customer Insight & Marketing Solutions


Tower reflected in McCombs windows

The focus of CCIMS will vary over time based on industry and faculty input. This ensures the Center is focused on identifying and facilitating work in areas deemed most important to the marketing profession.
“I was impressed with how thorough the students’ work and thinking was on the AT&T practicum. The final product included some fresh new ideas.”
– Senior executive at AT&T


The Practicum is an integral part of the CCIMS curriculum, the practicum allows students and participating companies to collaborate on a solution to a current business problem.

The CCIMS Marketing Fellows
program gives selected MBA students committed to pursuing leadership in marketing the opportunity to develop their marketing acumen and management skills through a combination of focused curriculum and consulting projects. The Fellows program is student led and managed, with support from CCIMS and Marketing faculty. 

Student Organizations
such as the Graduate Marketing Network and the American Marketing Association collaborate closely with CCIMS through attendance at conferences and symposiums, sponsoring unique events for CCIMS companies, and offering CCIMS companies the opportunity to judge competitions, etc.

CCIMS also supports other Marketing courses which pursue the mission of the Center by enabling data purchases for analysis, outside speakers and travel related expenses.

"CCIMS events provide faculty valuable opportunities to present ideas and have face time with companies to think about how those ideas fit into their business practice.”
– McCombs marketing faculty member



CCIMS identifies the intersection of faculty and industry research interests, encourages collaboration, and enables mutually beneficial outcomes. CCIMS supports faculty research and teaching activities through industry-faculty dialogue and financial support. Funding for research that benefits both industry and faculty and support for attending outside professional conferences is made available to faculty and Ph.D. students. Faculty & Research 
“Our CCIMS sponsorship affords Dell access to world-class marketing research, allows Dell executives to lead classroom discussions and provides us with an ongoing dialogue between students and faculty.”
— Marketing executive at Dell, Inc.


Sponsorship packages are available at three levels, each offering a broad menu of benefits appealing to a wide range of industry needs. Sponsor companies  derive numerous benefits from their affiliation with CCIMS, including student-recruiting opportunities, tailored student projects, collaboration with faculty on research and access to practitioner-driven roundtables on current business challenges in marketing.  
Sponsorship Overview



Launched in October 1997, the Center for Customer Insight (CCI) was a groundbreaking collaborative effort between the McCombs School of Business and a group of companies that were interested in providing a forum for both students and business executives to master the latest tools, techniques and ideas for building profitable customer relationships. With corporate support CCI was an innovative collaboration that provided both businesses and students cutting-edge knowledge about the changing needs of customers in the global information age. In 2007, the Center for Customer Insight re-launched as the Center for Customer Insight & Marketing Solutions (CCIMS) aligning itself directly with the Department of Marketing.


MBA Rankings
Rank  Publication    Date
 #1 "Best Bang for Buck," U.S. News & World Report 07/16
 #14 (in the U.S.)
 QS World University Rankings
 #17  Forbes  09/17
 #17  U.S. News & World Report  03/18
 #18  Poets & Quants  11/17
 #20  Bloomberg Businessweek  11/17
 #20 (in the U.S.)  Financial Times  01/18

Departments, Programs & Specializations Rankings: Graduate
Rank   Department/Program/Specialization  Publication  Date
 #1  Graduate Business School in Texas  Decision Analyst  06/10
 #1      Accounting  U.S. News & World Report  03/18
 #1  Accounting  Public Accounting Report  08/17
 #1  Accounting  Accounting Degree Review  11/15
 #1  Information Systems  College Choice  08/16
 #3  MBA Program for Hispanics  Hispanic Business  08/14
 #3  Best Campus Environment
 Princeton Review  10/17
 #4  Information Systems  U.S. News & World Report  03/18
 #5  Best MBA for Non-Profit
 Princeton Review
 #6 (in the U.S.)  Entrepreneurship (MSTC Program)  Eduniversal  04/17
 #6  Best Professors
 Princeton Review
 #6  Best MBA for Marketing
 Princeton Review
 #6  Supply Chain Management  SCM World  02/16
 #8  Supply Chain  Gartner, Inc.  09/14
 #9  Greatest Resources for Women
 Princeton Review  10/17
 #9  Entrepreneurship  U.S. News & World Report
 #10  Best Classroom Experience
 Princeton Review
 #11  Financial Markets
 Eduniversal  04/17
 #12  Production / Operations
 U.S. News & World Report  03/18
 #13  Finance  U.S. News & World Report
 #14  Top Global MBA Programs for Latin Americans
 AmericaEconomia  05/18
 #15  Management  U.S. News & World Report  03/18
 #16 (in the U.S.)  Corporate Finance  Eduniversal  04/17
 #16  Entrepreneurship  Princeton Review  / Entrepreneur Magazine
 #17  Marketing  U.S. News & World Report  03/18
 #18  Supply Chain / Logistics
 U.S. News & World Report  03/18
 #20  International  U.S. News & World Report  03/18
 #20 (in the U.S.)  Best Global MBAs for Mexicans  Expansion  03/18

BBA Rankings
Rank   Publication  Date
 #5  U.S. News & World Report
 #6  Bloomberg Businessweek  04/16

Departments, Programs & Specializations Rankings: Undergraduate
 Rank Department/Program/Specialization   Publication Date 
 #1  Accounting  U.S. News & World Report  09/17
 #1  Accounting  Public Accounting Report  08/17
 #4  Marketing  U.S. News & World Report  09/17
 #4  Supply Chain  Gartner, Inc.  08/14
 #5  Finance  U.S. News & World Report  09/17
 #5  Management Information Systems  U.S. News & World Report  09/17
 #6  Real Estate
 U.S. News & World Report  09/17
 #6  Supply Chain Management  SCM World  02/16
 #6  Insurance  U.S. News & World Report  09/17
 #7  Entrepreneurship  U.S. News & World Report  09/17
 #7  Management  U.S. News & World Report  09/17
 #9  Supply Chain Management/Logistics  U.S. News & World Report  09/17
 #9  Production/Operations Management  U.S. News & World Report  09/17
 #9  Quantitative Analysis  U.S. News & World Report  09/17
 #19  International Business  U.S. News & World Report  09/17
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