Research Highlights

Marketing Faculty Research Articles Published in 2011

Holger Ernst, Wayne D. Hoyer, Manfred Krafft, and Katrin Krieger. 2011. Customer relationship management and company performance-the mediating role of new product performance. Journal of Academy of Marketing Science 39(2), 290-306.

Pravin Nath and Vijay Mahajan, 2011. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams. Journal of Marketing 75(1), 60-77.

Jungkeun Kim, Raghunath S. Rao, Kyeongheui Kim, and Akshay Rao. 2011. More or Less: A Model and Empirical Evidence on Preferences for Under and Over Payment in Trade-in Transactions. Journal of Marketing Research 48(1), 157-171.  


Garrett P. Sonnier and Andrew Ainslie. 2011. Estimating the Value of Brand Image Associations: The Role of General and Specific Brand Image. Journal of Marketing Research 48(3), 518-531.
Oliver Rutz and Garrett P Sonnier. 2011. The Evolution of Internal Market Structure. Marketing Science 30(2), 2740289.

Garrett P. Sonnier, Leigh M. McAlister, and Oliver Rutz. A Dynamic Model of the Effect of Online Communications on Firm Sales. Marketing Science, forthcoming.

Marketing Faculty Areas of Interest

The Marketing Department at the University of Texas at Austin is distinguished and diverse. The faculty is widely published and numerous professors have received teaching excellence awards. General areas of interest of departmental tenure-track faculty members are listed below.

• Brand Management: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Vijay Mahajan, Leigh McAlister and Robert Peterson
   

• Business-to-Business Marketing: Dr. Jade DeKinder
   

• Consumer Behavior: Drs. Mark Alpert, Susan Broniarczyk, Andrew Gershoff, Linda Golden, Wayne Hoyer, Julie Irwin, Leigh McAlister and Raj Raghunathan
   

• E-Commerce/Marketing: Drs. Jun Duan, Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan
   

• Econometrics: Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Frenkel Ter Hofstede and Garrett Sonnier
   

• Entrepreneurship and Intrapreneurship: Drs. William Cunningham, Jade DeKinder, Kate Gillespie, Linda Golden, Vijay Mahajan and Raghunath Rao
   

• International Business/Marketing: Drs. Linda Gerber, Kate Gillespie, Vijay Mahajan and Frenkel Ter Hofstede
   

• Judgment and Decision Making: Drs. Susan Broniarczyk, Andrew Gershoff, Ty Henderson, Wayne Hoyer, Julie Irwin, Vijay Mahajan, Leigh McAlister and Raj Raghunathan
   

• Management and Sales Promotion: Dr. Ty Henderson and Leigh McAlister
   

• Market Area Analysis-Regional Development: Dr. Vijay Mahajan
   

• Marketing Channels/Supply Chain Management:
   

• Marketing Communications: Drs. Mark Alpert, Linda Golden, Wayne Hoyer and Robert Peterson
   

• Marketing of High Technology: Drs. Vijay Mahajan, Leigh McAlister and Raji Srinivasan
   

• Marketing Management: Drs. Mark Alpert, Jade DeKinder, Andrew Gershoff, Ty Henderson, Leigh McAlister, Vijay Mahajan, Robert Peterson and Raji Srinivasan
   

• Marketing Models: Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Frenkel Ter Hofstede, Raghunath Rao and Garrett Sonnier
   

• Marketing Strategy: Drs. Jade DeKinder, Ty Henderson, Vijay Mahajan, Leigh McAlister, Robert Peterson, Raghunath Rao and  Raji Srinivasan
   

• New Product Development: : Drs. Vijay Mahajan, Raghunath Rao and Raji Srinivasan
   

• Not-For Profit Marketing: Drs. Linda Golden, Ty Henderson and Julie Irwin
   

• Product Diffusion: Dr. Vijay Mahajan
   

• Public Policy: Drs. Mark Alpert, Andrew Gershoff, Kate Gillespie, Linda Golden, Ty Henderson and Julie Irwin
   

• Quantitative Methods: Drs. Jun Duan, Ty Henderson, Julie Irwin, Vijay Mahajan, Leigh McAlister and Frenkel Ter Hofstede, Raghunath Rao and Garrett Sonnier
   

• Research Methodology: Drs. Mark Alpert, Jun Duan, Linda Golden, Ty Henderson, Julie Irwin, Vijay ajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede
   

• Retailing: Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede
   

• Sales Management: Drs. Jade DeKinder
   

• Service Marketing: Drs. Mark Alpert and Vijay Mahajan
   

• Social Marketing: Drs. Mark Alpert, Linda Golden, Ty Henderson and Julie Irwin
   

• Statistical Analysis: Drs. Mark Alpert, Linda Golden, Ty Henderson, Julie Irwin , Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede
   

• Structural Analysis: Drs. Jun Duan