University of Texas at Austin
skip main site navigation go to current site section navigation
Centers | Center for Customer Insight & Marketing Solutions

Marketing Labs

Applying for Marketing Labs?

Apply Here

Application Window

November 1 – November 9

What is Marketing Labs?

One-year program packed with valuable knowledge and skill-building opportunities

  • Own a marketing role while earning course credit
  • Obtain experiential learning in a real-life ongoing role
  • Gain exposure to executive leadership
  • Receive mentorship from a dedicated industry coach

Key Elements of Marketing Labs

  • Students are provided a company orientation and given full access to data/materials
  • Success criteria includes hard business results
  • Students are compensated for spring and fall semesters at rate comparable to minimum wage
  • Summer internship guaranteed at sponsoring company
  • Executive coaching provided to students
  • Work on a team of two students in the program
  • Earn six credit hours
  • All 1st year MBA students are eligible to apply

Sponsor Companies


  • Join Dell's Internet of Things (IoT) Marketing team or Operations & Client Solutions team
  • Lead analysis on current Dell business opportunities
  • Participate in Dell's world-renowned summer internship program with other MBA interns from top schools
  • View Dell Marketing Labs Flyer


  • Join the AT&T Partner Exchange, a fast-paced start-up within AT&T
  • Lead market insights and research efforts to analyze the Internet of Things (IoT) marketplace and influence innovation
  • Drive several key marketing communication initiatives
  • Combine your talents with AT&T’s collaborative and dynamic team to gain real-world business experience
  • View AT&T Marketing Labs Flyer

 Marketing Labs Timeline

Marketing Labs Timeline 

 Student Experience

"My Marketing Labs experience was excellent. As a career changer, I returned to school to obtain business acumen and real-world experience in order to transition from a nonprofit fundraiser to a high tech marketer. Dell Marketing Labs provided me with the opportunity, experience, and on-the-job training I needed to launch a new career. During my year-long internship, I managed a comprehensive project from research to implementation to reporting results, and I developed an expertise in the relatively new marketing/sales field of 'social selling.' Further, I gained the industry knowledge, contacts, and confidence – and the full time job offer – necessary to jump start a new, exciting career. I highly encourage MBA students to pursue Marketing Labs and am grateful to CCIMS for the extraordinary opportunity."   
--Ginger Lackey, Dell Marketing Labs 2016