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McCombs Marketing Conference and Challenge

October 27 & 28, 2016

This year’s annual conference, presented in partnership with Forbes CMO Network, welcomes back distinguished McCombs alumni who are now leading marketers in their industries.

The continual influx of information and technology available to both producers and consumers has created a landscape of constant change. Disruptive business models have created and altered distribution and communication channels, and consumers are more informed than ever before. Marketers face a critical challenge in this environment: how can we not only leverage the information, technology, and channels available, but also be agile and innovative as we attempt to connect and engage with the customer?

The 2016 McCombs Marketing Conference explores this subject in depth in the quest to build toward a new model of "agile marketing," a mindset necessary to unlock growth in today's more dynamic business environment.


Date/Location Time Event 
Thursday, 10/27/16
AT&T Conference Center
6:00 p.m. – 6:30 p.m. Conference Registration

6:30 p.m. – 7:30 p.m. Networking Reception
Date/Location Time Event 
Friday, 10/28/16
McCombs School of Business
7:00 a.m. – 8:00 a.m. Challenge Check-in

8:00 a.m. – 10:00 a.m. Challenge Prelims

10:15 a.m. – 12:15 p.m. Challenge Finals
  12:00 p.m. – 12:30 p.m.
Conference Registration
 AT&T Conference Center 12:30 p.m. – 2:00 p.m. Conference Keynote & Challenge Awards Lunch
  • Josh Feldmeth, NA CEO, Interbrand
    Cohesiveness: The New Mandate for the Agile Marketer
  2:00 p.m. – 2:40 p.m. Panel: Earning a Seat at the Table
Moderator - Bruce Rogers, Chief Insights Officer, Forbes
  • Clay Courville, CMO, McKesson Surgical
  • John Rood, SVP Marketing, Disney Channels Worldwide
  • Andrew Springate, Sr. VP, Dr Pepper Snapple Group
  • Teri Thompson, CMO, UT System
  2:45 p.m. – 3:25 p.m. "McCombs" Talks: Blue Ocean Strategies
  • Kurt Kane, CMO, Wendy’s
  • Marissa Tarleton, CMO, RetailMeNot
  3:30 p.m. – 4:10 p.m. Panel: Lessons Learned Since My Time at McCombs
Moderator - Jennifer Rooney, Editor, Forbes CMO Network
  • Sue Galvanek, VP Marketing, AT&T
  • Kate Garner, SVP, Frito-Lay
  • Karen Plotkin, Executive Director, Dell
  • Tony Rogers, CMO, Walmart 
  4:15 p.m. – 5:00 p.m. "McCombs" Talks: Omni-Channel
  • Jennifer Dominiquini, CMO, BBVA Compass
  • Matthew Langie, CMO, MarketLinc & Vice Chairman, Internet Marketing Association

Marketing Challenge

The McCombs Marketing Challenge allows teams of four first-year MBA students to prepare presentations based on their analysis of a business case distributed at 5pm on Wednesday, 10/19/16, which is the week prior to the challenge. At 5pm on Wednesday, 10/26/16, students will be required to submit their presentation to the event organizers. The challenge on Friday, 10/28/16 will include a first round of presentations followed by a final round of four teams. Corporate representatives will judge presentations detailing case analysis and recommendations. The winning team will be announced at lunch on Friday leading into the afternoon Marketing Conference. Challenge participants are expected to attend the full conference.

  • Students assemble teams of 4 prior to registering
  • Over $7,000 in cash and prizes
  • Judges represent a wide range of companies


Registration is closed.

This event is for McCombs MBA students, Marketing faculty, corporate sponsors, and invited guests. 


A block of hotel rooms has been reserved for October 27, 28 & 29, 2016 at the AT&T Executive Education and Conference Center. Click here to make your reservation online. Reservations can also be made using the contact information listed below. Please request the "McCombs Marketing Conference" group rate. The deadline to reserve hotel rooms is September 29, 2016.

Additional Austin hotels are also listed below.

On Campus Hotel Rooms

AT&T Executive Education and Conference Center

Designed for visitors to the university, or anyone who desires to experience the spirit and flavor of The University of Texas at Austin. As our guest, you can expect well-appointed accommodations, four-star service, fine dining, and walking accessibility to all of the cultural and educational offerings of UT Austin. All rooms offer high-tech productivity features from AT&T.

The center also features 40,000 square feet of meeting and function space, including a grand ballroom, 300-seat amphitheater, and seven tiered classrooms with ergonomic seating. You will find it to be the premiere facility of its kind in the Southwest.

AT&T Executive Education and Conference Center
1900 University Avenue (corner of MLK and University)
Austin, TX 78705

For reservations call
Local: 512-475-7505
Toll Free: 877-744-8822


Hotel Phone
Adams House Bed and Breakfast (512) 453-7696
Austin Marriott at the Capitol (512) 478-1111
(800) 228-9290
Days Inn (512) 478-1631
Doubletree Hotel Austin-University Area (512) 479-4000
(800) 424-2900
Doubletree Guest Suites (512) 478-7000
Embassy Suites Downtown (512) 469-9000
Four Seasons Hotel (512) 478-4500
Holiday Inn Town Lake (512) 472-8211
Hyatt Regency (512) 477-1234
(800) 233-1234
La Quinta Inn Capitol (512) 476-1166
(800) 531-5900
Omni Hotel (512) 476-3700
(800) THE-OMNI
Radisson Hotel on Town Lake (512) 478-9611
(800) 333-3333
The Sheraton Austin Hotel (512) 478-1111
InterContinental Stephen F Austin (512) 457-8800
Strickland Arms Bed and Breakfast (512) 454-4426
Woodburn House Bed and Breakfast 512-458-4335
Hancock Guest Cottages 512-297-3945

Arboretum Area

Hotel Phone
Residence Inn by Marriott, NW (512) 502-8200
(800) 331-3131
Renaissance Austin Hotel (512) 343-2626
(800) 468-3571
Courtyard by the Marriott (512) 502-8100
(800) 527-1133
Hampton Inn NW (512) 349-9898
(800) 426-7866
Hawthorne Sutes NW (512) 343-0008
(800) 527-1133
Holiday Inn NW Plaza (512) 343-0888
Homewood Sutes NW (512) 349-9966
La Quinta Mopac (512) 832-2121
(800) 531-5900
Northpark Suites (512) 452-9391
(800) 851-9111
Ramada Inn Limited (512) 835-7070
(800) 228-2828

Ben White/IH 35 Area

Hotel Phone
Courtyard by Marriott South (512) 912-1122
(800) 228-9290
Homewood Suites South (512) 445-5050
(800) 225-5466
Fairfield Inn South (512) 707-8899
(800) 228-2800
Hampton Inn South (512) 442-4040
(800) 426-7866
Hawthorne Suites South (512) 440-7722
(800) 527-1133
Holiday Inn South (512) 448-2444
La Quinta Ben White (512) 443-1774
(800) 531-5900
The Omni Southpark (512) 448-2222
(800) THE-OMNI
Clarion Inn & Suites (512) 444-0561
(800) 228-5151
Ramada Inn South (512) 447-0151
(800) 228-2828
Residence Inn South (512) 912-1100
(800) 331-3131
Austin Airport Marriott South (512) 441-7900

Mopac/Southwest Parkway

Hotel Phone
La Quinta Inn (Gaines Ranch Loop) (512) 899-3000
(800) 531-5900

Additional Information

Location - Thursday, October 27

Welcome Networking Reception

AT&T Executive Education and Conference Center
1900 University Avenue
Austin, TX 78705

Location - Friday, October 28

Marketing Challenge

McCombs School of Business
2110 Speedway
Austin, TX 78705

Marketing Conference

AT&T Executive Education and Conference Center
1900 University Avenue
Austin, TX 78705


Parking is available in the AT&T Conference Center garage (20th and Whitis) or the Brazos Garage (MLK Blvd and Brazos). We will validate your parking.


Conference Attendees and Challenge Judges: Business Casual
Challenge Participants: Business Professional

Marketing Case Presentation Upload

Upload your presentation for the Marketing Challenge case competition below. Please include your team name in the document title. Presentations are due by 5pm on Wednesday, October 26. If you have any technical difficulties please contact Lori Van Orden.


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