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Centers | Center for Customer Insight & Marketing Solutions

Speakers and Bios

INTERVIEW - Managing Authenticity: Leveraging Core Values to Take a Stand

Brands are challenged to maintain authenticity with customers and understand their place in society, while taking a stance on macro level issues. Industry leaders discuss what it takes to develop core values, and the power of using them to survive turbulence and market effectively.

Tony Rogers, Chief Marketing Officer, Walmart U.S.
Tony RogersA 10-year veteran of Walmart, Tony Rogers currently serves as Chief Marketing Officer for Walmart U.S. Tony has responsibility for Walmart marketing efforts including customer research, strategy, program development, branding and customer communication.

Tony served as Chief Marketing Officer for Walmart China. His responsibilities included leading traditional, digital, and social media efforts for Walmart stores in China as well as for Walmart-branded online-to-offline initiatives there. During his two years in China, Tony focused on driving the day-to-day business while also building a world-class marketing function in country.

Prior to moving to China, Tony spent 8 years in the Walmart US marketing organization, where he held a variety of roles including SVP-Marketing, and VP-Advertising. He is best known during this time for his work on Walmart's "Save Money. Live Better." rebranding initiative, revamping the company's advertising approach, and championing multicultural marketing.

Before joining Walmart, Tony spent 6 years in PepsiCo's Frito-Lay division in a number of brand marketing roles on the Tostitos and Doritos brands, and also on the Walmart customer team there. Prior to his marketing career Tony was a certified public accountant with the accounting firm KPMG.

Tony holds a BBA in Accounting and an MBA in Marketing, both from The University of Texas at Austin. He currently resides in Bentonville, AR with his wife Tahni and two children, Meg and William.

Haley Rushing, Co-Founder and Chief Purposologist, The Purpose Institute
Haley RushingHaley Rushing is the Chief Purposologist and co-founder of The Purpose Institute. As Chief Purposologist, Haley has personally led the charge to discover and bring to life the values and purpose for some of the most purpose-driven organizations in the world: The American Red Cross, Southwest Airlines, Whole Foods Market, Interstate Batteries, IMG Academy, and many more. When she’s not actively unearthing the deeper Purpose and core Values of her clients, she’s passionate about doing her part to promote Conscious Capitalism and can frequently be found leading practicums on Discovering and Living your Purpose at Conscious Capitalism events around the country.

A native of San Antonio, Texas, Haley holds a BA in cultural anthropology from the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business. She resides in Austin, TX with her twin daughters.

 


CASE STUDY - Weathering a Storm: A Guidebook for Resolution

To drive growth in the interconnected global marketplace, marketers must embrace the need to manage disagreement and dissension on behalf of their brand. Hear how marketing controversies have been managed and companies emerged with their reputation intact.

John Rood, SVP, Marketing, Disney Channels Worldwide
John RoodJohn is responsible for guiding the creative marketing vision, on-channel promotion and off-channel marketing for the portfolio of three television brands - Disney Channel, Disney XD and Disney Junior. He oversees creative marketing support for the Media Sales and Marketing team and works closely with Programming and Franchise Management as well as the Affiliate Sales and Marketing and Research groups, and the Radio Disney national network. As SVP, he leads the Channel Marketing teams for each brand, Partnership Marketing, Brand Design, Social Media & Analytics, and Marketing Operations.

John has previously served as Executive VP of Sales, Marketing and Business Development for DC Entertainment at Warner Bros. and as SVP, Marketing for ABC Family. John has also worked in advertising for Leo Burnett on the McDonald’s sports marketing and Miller Brewing accounts, and in promotions for Equity Marketing on the Burger King account.

John received his MBA from The University of Texas at Austin, and his BA from The University of Nebraska. 

FIRESIDE CHAT - David & Goliath: Inciting Controversy to Gain Market Share

As smaller firms seek to gain market share from industry giants, how do they cut through the noise without going too far? Learn how marketers from big and small companies approach controversy, and how they’ve pushed the envelope and been successful.

Tressie Lieberman, CMO, Snap Kitchen

Tressie LiebermanTressie is making healthy, handmade meals the next big thing in her role as Chief Marketing Officer and Head of Culinary at Snap Kitchen, where she joined in 2016 to take the start-up brand to the next level. She is responsible for rapid menu innovation, leading a world class chef and dietitian collaboration to create share-worthy dishes.  The team develops on trend meals that ignite conversation with marketing incorporated into the thinking for menu design on day one. The team is creating campaigns that captivate the brand loyalists and drive trial with future fans across retail, delivery and wholesale channels.  Tressie is extremely passionate about empathizing with customer needs, connecting to culture, thinking social first, defining the brand voice, challenging the status quo, and developing others.  

In her last role at Taco Bell, she was responsible for evolving the experience for customers and employees through advances in technology, serving as the Vice President, Digital Innovation and On Demand. She led incubator within Taco Bell that focused on digital product design, omni-channel experience, customer acquisition, loyalty initiatives, cutting-edge prototypes and new business channels such as delivery.

In her time with Taco Bell, she disrupted the social strategy to stop talking as a corporation and start sharing as a friend across channels, driving tremendous growth and brand relevance. She spearheaded the design of the category fist mobile ordering platform to drive convenience and led the social blackout campaign that moved the app to the top 20 paid apps in the App Store within its first day of launch. The app was included as one of the 20 Best Ads of 2014 by Fast Company for building the brand and also contributed towards Taco Bell being named in Fast Company’s Top Most Innovative Marketers story.

In her previous position at Pizza Hut, she broke new ground with the launch of the first in category iPhone app that was named the #1 Branded Mobile Application by Forbes Magazine. She was also responsible for defining Pizza Hut’s CRM strategy and building a robust social business plan. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. She originally started down the interactive path while at The University of Texas and has never looked back.

Tressie was recognized as a LinkedIn Next Wave top 10 marketing professional 35 and under in 2015, Advertising Age Woman to Watch in 2013 as well as an OC Metro Woman to Watch in 2014.

Andrew Springate, Senior Vice President and CMO, Dr Pepper Snapple Group

Andrew Springate
Andrew Springate is Senior Vice President and Chief Marketing Officer at Dr Pepper Snapple Group, Inc. Andrew has been with DPS since 2000 previously serving as SVP of Sales, SVP of Marketing, SVP of Brand Marketing, VP of Dr Pepper Brand Marketing, and Director of Innovation. During his time at DPS Andrew has overseen all marketing, innovation, sponsorships, and licensing for Dr Pepper, 7UP, Snapple, Mott’s, Hawaiian Punch, and 50 other leading brands.

Andrew started his career at Frito-Lay and also worked at Coca-Cola as the Brand Manager of Sprite. Andrew has a bachelor’s degree from The University of Texas at Austin and an MBA from Harvard Business School.

 

PANEL - Lessons Learned from My Time at McCombs

Post-MBA years are vital in gaining skills and advancing a marketer’s career. Listen to McCombs alumni discuss top tips for success and how you can utilize your time at McCombs to prepare for a career in marketing.

Suzanne L. Galvanek, VP of Marketing, Pricing and Product Solutions, AT&T Partner Exchange

Sue GalvanekSue Galvanek is Vice President of Marketing, Pricing and Product Solutions for AT&T Partner Exchange. In this role, she is responsible for delivering a suite of innovative programs and services that drive third party distribution for AT&T’s business products and services.

She has been honored with a number of industry accolades for her forward-thinking vision, including CRN’s 2015 and 2016 Women of the Channel awards. CRN also named Sue to its 2015 and 2016 Power 100 list for her inventive approach to driving channel success.

Sue has developed a proven track record over her more than 20-year career in marketing and sales operations. Prior to joining AT&T Partner Exchange, she managed high-profile initiatives for the CEO of AT&T Business Solutions.

Sue earned an undergraduate degree in Education from Indiana University and an MBA from The University of Texas at Austin, McCombs School of Business. She lives in Plano, Texas, with her husband and two daughters.

Marissa Jarratt, VP & Head of Marketing, Dean Foods Company
Marissa Jarratt

Marissa is the Vice President and Head of Marketing for Dean Foods Company, a position she was appointed to in July 2017. In her role, she leads the growth strategy and implementation for Dean’s brand management, shopper marketing, innovation and consumer insights functions.

Prior to joining Dean Foods Company, she worked at PepsiCo as Vice President of Global Marketing, where she drove the fully integrated global snacks portfolio transformation vision for PepsiCo’s Performance with Purpose 2025 Agenda to make products better for people and the planet, leading a cross-functional team to implement game-changing industry solutions, and communications plan.

Marissa held a variety of senior marketing leadership roles at PepsiCo, including establishing the first-ever growth strategy for PEP’s $1.5B global premium snacks portfolio, leading PepsiCo’s Global Marketing Capability Program Management Office, Frito-Lay’s Innovation Portfolio for National Brands and New Platforms, Frito-Lay’s Multicultural Strategy & Portfolio of Products, and leading the turnaround of the Immediate Consumption Portfolio and Emerging Channels businesses, a $4.4B+ group of businesses comprised of snacks across all Frito-Lay brands.

She has been recognized for her work externally in 2014 as a “40 Under 40” Brand Innovator and in 2009 as a member of the team recognized with the Advertising Research Foundation’s Gold Ogilvy Award for excellence in strategic advertising for repositioning the Cheetos brand, and internally, as “Marketer of the Year” in 2011 for her work rebuilding the Immediate Consumption business. She received her MBA from the McCombs School of Business at The University of Texas at Austin and a BBA in Finance and BA in Spanish from The University of Texas at Austin.

Karen Plotkin, VP, NA Client Solutions, Dell
Karen Plotkin

Karen is currently vice president responsible for the North America Client Solutions Center of Competency. This organization includes Product management, Pricing and Demand Planning for Client Solutions.

Karen has been at Dell for 18 years and held multiple roles in sales in marketing including Small Business Sales General Manager, Consumer Merchandising and Small Business Marketing.

Karen has an MBA from McCombs School of Business at The University of Texas at Austin and a BA in Economics from Washington & Lee University.


Marissa Tarleton, Chief Marketing Officer, North America, RetailMeNot
Marissa TarletonMarissa Tarleton is the chief marketing officer of RetailMeNot, Inc, in North America.  In this role, she directs all consumer brand advertising, customer acquisition and retention, search engine marketing, public relations, internal communications, business-to-business marketing, and customer relationship management.

Prior to RetailMeNot, Marissa led marketing for Dell Inc.'s North America Consumer and Small Business organization. Her responsibilities included driving new customer acquisition through marketing communications, media, partner programs, loyalty and CRM for both the Dell direct and retail businesses.

During her thirteen-year tenure at Dell she has served in multiple regional and global marketing leadership roles including product marketing, brand management, e-commerce and digital marketing as well as leadership of Dell’s global advertising team. Prior to Dell, Marissa worked in advertising in New York City for both Ogilvy & Mather and Foote Cone & Belding. She was responsible for account and media leadership for brands such as IBM, Nabisco, and the United States Postal Service.

Marissa holds a BA from Colgate University and an MBA from The University of Texas at Austin.

KEYNOTE - Taking Dead Aim: Using Conflict to Build Your Brand

Kurt Kane, Chief Concept & Marketing Officer, The Wendy’s Company
Kurt KaneKurt Kane joined the company in May 2015 and is the Chief Concept & Marketing Officer with responsibility for all marketing, digital and culinary innovation.  Prior to joining Wendy’s, Kane held several different leadership positions within the food and beverage space that provided him a broad and deep perspective on how to connect effectively with customers.  He was recently named one of the “Top 40 Marketing Innovators to Watch” by PR Week magazine and one of the “Top 100 Marketers in the World” by the World Marketing Congress.

His most recent role before joining Wendy’s was Global Chief Marketing & Food Innovation Officer at Pizza Hut, Inc.  In this role he was responsible for all advertising, media, and product innovation across over 13,000 restaurants in 87 countries. In addition, he was also responsible for providing senior general management leadership for the Middle East, Turkey and Canada.

Kane has held several different leadership positions that provided him with unique leadership opportunities.  He began his career as an Air Defense Artillery Officer in the 4th Infantry Division. Following his service, he began his business career at Procter & Gamble where he led the repositioning of the Sunny Delight brand. He then went to Molson Coors Brewing Company, where he led the seven brand Molson portfolio for four years and Blue Moon Belgian White Ale.  While there, he developed and implemented strategies, programs and advertising that reversed seven years of double-digit declines and made Molson the fastest growing Top 25 imported beer brand.

Finally, he spent three years at Frito Lay, Inc. where he led the brand positioning, advertising, packaging, and product innovation work that jumpstarted the reinvention of the Doritos brand.  He also led the Frito-Lay multipack business and worked in the new product group.

Kane holds a BS in Management from the United States Military Academy at West Point, and an MBA from The University of Texas at Austin.