The first annual McCombs Marketing Conference was co-hosted by CCIMS and the CCIMS Marketing Fellows MBA students. This two-day conference spotlighted trends shaping innovation in marketing. The program focused on how these trends affect the current marketplace and how marketers can capitalize on the trends to position themselves ahead of their peers.
For a summary of the event read impressions from two Marketing Fellows:
Highlights: McCombs Marketing Conference 2012
Brief: Insights and Actions for Tomorrow's Marketing Challenges- McCombs Marketing Conference 2012