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Cultural Analysis Executive Toolkit

Download the documents here:

Watch the "Memo of Understanding" Video:

Watch the "Eight Cultural Dimensions" Presentation:

Dr. Deirdre Mendez has developed materials for executives to use for international assignments of all kinds.  The Cultural Analysis Toolkit is designed to help you analyze a new country or other cultural environment.  Once you’ve done the analysis, it will prepare you to anticipate problems you may face in the new context, solve problems that arise while you’re abroad, and learn from the experience.  Businesspeople in any location can use it to do business in any destination.

For background information and instructions on how to use the materials, please read the Project Background and Instructions.

Center for Global Business is pleased to make the Toolkit and supplemental materials available to you at no cost.  If you decide to download the Toolkit, we request some information about what you plan to do with it to help us understand how it’s being used by the business community, and we greatly appreciate your feedback and recommendations.  We hope you will find these materials useful.

For additional information please view the video below or contact: 

Deirdre Mendez, PhD
Center for Global Business
McCombs School of Business
The University of Texas at Austin
Phone: +1 (512) 471-8031