University of Texas at Austin
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Executive Toolkit Video

The Memo of Understanding video exercise provides practice recognizing the cultural features in business interaction. Using the Cultural Analysis Toolkit, you will view businesspeople from two companies planning a collaboration. After creating a  cultural profile for each company and predicting challenges they will have working together, you’ll see what happens when they actually meet. After giving you a chance to suggest ways they could accommodate one another, a final scene will show the way the participants might have handled the interaction if they were more culturally experienced.