These guidelines cover the use of names and logos associated with The University of Texas System, including the McCombs School of Business logos. The guidelines are based on rules and regulations issued by The University of Texas Board of Regents and on the policies of the Office of Trademark Licensing. The information below is our best effort to interpret these rules. In all cases, the original system guidelines take precedence over these guidelines.
The McCombs School of Business logo may only be reproduced in the sizes, formats, proportions and colors specified in the McCombs Brand Standards. No distortions or additional images or text are permitted, with the exception of a program or event name that may be placed below or to the side of a logo within a specified distance.
TM (trademark) notations are required for all promotional items. For professionally printed publications that will be distributed externally, use the logo with a TM the first time the logo appears. Thereafter, the logo may be used without the TM.
Using the School Name
The official name of the school is the Red McCombs School of Business, but in general communications, the preferred name is the McCombs School of Business, or simply the McCombs School, if appropriate to the context. This convention covers all school communications—including posters, brochures, T-shirts, etc.—except for official letterhead, which uses the complete name.
Request Official Logos
Logos may only be reproduced in the proportions, formats, and colors specified in the McCombs Brand Standards Manual. No distortions or modifications of the logo or logotype are permitted. TM (trademark) notations are required for all promotional items. For publications that will be distributed externally, use the logo with a TM the first time the logo appears. Thereafter, the logo may be used without the TM.
The McCombs mark and associated words that make up the logo must be reproduced in the following colors. NO OTHER COLORS ARE PERMITTED.
ORANGE: Spot Color: Pantone® 159
4-Color Process Match: 0C; 65M; 100 Y; 9K
RGB 199R, 91C, 18B
Printing on textiles, plastics and other surfaces may not result in a color reproduction that is representative of our burnt orange color PMS 159. In these cases we have found that PMS 160 serves as color alternative to our institutional color.
Note: Pantone PMS color values and 2-color (2C) logos are provided for Spot Color printing purposes only. In all other instances, use the 4-color (4C) files and refer to the RGB/Hex color values for graphic design and layout purposes. Our goal is to produce a consistent “burnt orange” in print.
BEIGE: Spot Color: Pantone® 7530
4-Color Process Match: 10C; 18M; 25 Y; 29K
RGB 170R, 156C, 143B
BLACK: Spot Color: Pantone® Black
4-Color Process Match: 0C; 0M; 0Y; 100K
RGB 0R, 0C, 0B
REVERSED LOGOS are in white.
THREAD COLORS - STITCHED ITEMS
Madeira Thread approved colors are:
Emerald Black 1000
Super White 1001
Adding Text to a Logo
You may add a program or event name either below or to the side of a logo, but it must be placed a minimum of the height of the body of the mark. Certain academic programs and center logos are available on request.
The typeface (font) used in the logo is Interstate, a sans-serif font. Do not substitute any other font within the logo. You may use Arial when adding additional text to a document.
Avoid These Violations
No alteration of a logo is permitted. See samples of proper and improper use of McCombs logos.
- Do not combine the logo with other graphic elements.
- Do not alter the logo elements.
- Do not separate the McCombs mark from the other elements of the logo (school name).
- Do not add text to the McCombs logo closer than the "x" height of the body of the mark (see above).
- Do not pair the McCombs mark with other program or department names (department names may be listed below the last line of the complete logo).
- The white reverse logos should be printed/stitched over any color except white. On promotional items that are stitched, such as white T-shirts, the reverse logo may be orange, beige, or black.
On embossed items, the mark , box and text should be the raised/embossed portion.
Questions? Help with Design?
Contact the Office of Communications, Marketing and Public Affairs if you have questions or would like to discuss your ideas for your design. This could save valuable time on a project.