SCHOLARS WHO KNOW HOW TO SMILE
McCombs students rave about our highly creative and motivated marketing professors who lead the world in research insights while enthusiastically engaging in the classroom.
A WHOLE LOT OF EVERYTHING
McCombs marketing faculty members include world-renowned experts on global markets, consumer behavior, advertising perception, market distribution, media strategies, and market technologies. That's the shortlist.
We include a former director of the Marketing Science Institute (Leigh McAlister), two former editors of the Journal of Marketing Research (Vijay Mahajan and Robert Peterson), a former editor of the Journal of Marketing (William Cunningham), and former associate editors at Journal of Consumer Research (Susan Broniarczyk and Wayne Hoyer).
See our complete faculty list with contact information and expertise.
FACULTY AREAS OF INTEREST
Brand Management
Business-to-Business Marketing
Dr. Jade DeKinder
Consumer Behavior
E-Commerce/Marketing
Drs. Jun Duan, Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan
Econometrics
Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Garrett Sonnier
Entrepreneurship and Intrapreneurship
International Business/Marketing
Drs. Linda Gerber, Kate Gillespie, and Vijay Mahajan
Judgment and Decision Making
Management and Sales Promotion
Drs. Ty Henderson and Leigh McAlister
Market Area Analysis-Regional Development
Dr. Vijay Mahajan
Marketing Channels/Supply Chain Management
Dr.
Marketing Communications
Drs. Linda Golden, Wayne Hoyer, and Robert Peterson
Marketing of High Technology
Drs. Vijay Mahajan, Leigh McAlister, and Raji Srinivasan
Marketing Management
Marketing Models
Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao, and Garrett Sonnier
Marketing Strategy
New Product Development
Drs. Vijay Mahajan, Raghunath Rao, and Raji Srinivasan
Not-For-Profit Marketing
Drs. Linda Golden and Ty Henderson
Product Diffusion
Dr. Vijay Mahajan
Public Policy
Drs. Andrew Gershoff, Kate Gillespie, Linda Golden, and Ty Henderson
Quantitative Methods
Drs. Jun Duan, Ty Henderson, Vijay Mahajan, Leigh McAlister, Raghunath Rao, and Garrett Sonnier
Research Methodology
Drs. Jun Duan, Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Robert Peterson
Retailing
Sales Management
Dr. Jade DeKinder
Service Marketing
Dr. Vijay Mahajan
Social Marketing
Drs. Linda Golden and Ty Henderson
Statistical Analysis
Drs. Linda Golden, Ty Henderson, Vijay Mahajan, Leigh McAlister, and Robert Peterson
Structural Analysis
Dr. Jun Duan
BIG IDEAS IN MARKETING
Our faculty members explain fundamental issues on a range of marketing topics, from applying marketing data to complex business decisions and developing emerging markets in Africa, Asia, and South America.