University of Texas at Austin
McCombs School of Business McCombs School of Business
https://secure.mccombs.utexas.edu/incs_photos/322537.jpg

Chris Aarons

Lecturer

Department: Marketing

Biography I teach and help brands of all sizes become the envy of their market. Using a mix of marketing, PR, digital/social, customer insights, and sales enablement, I am able to create award-winning programs that drive results, evangelize customers, and force competitors to play catch up.

Currently, I teach digital/social marketing and strategic communications for the University of Texas at Austin and am proud to say I have become one of the highest-rated professors.

In addition, I have co-authored the best-selling book, “The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age" which shows how to create a digital-first DNA for your organization to not only embrace the digital age but thrive in it.

I have successfully tackled challenges and solved the most complex challenges for industry-leading companies including Adobe, Amazon, AMD, AT&T, Coca-Cola, Cisco, Dell, DXC, HP, LasikPlus, LG, Microsoft, Oxfam, Philips, Rackspace, and others as well as many startups. My campaigns won awards and have been copied over and over after winning awards like The Word of Mouth Marketing Association Campaign of the Year (WOMMIE), Summit International Emerging Media Award for Effectiveness, HP’s Circle Award for Worldwide Marketing Excellence, and Promo Magazine’s Pro Award for Best Campaign on a Budget, among others.