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Faculty/Staff Directory

Jade DeKinder

Jade DeKinder
CBA 7.208 (512) 232-3745

Clinical Assistant Professor

MS Program Office

Research Areas:


Jade S. DeKinder is a Clinical Assistant Professor of Marketing at The University of Texas at Austin’s McCombs School of Business. Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her PhD in Marketing from Emory University’s Goizueta Business School. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling. Her research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science. She also serves as the Program Director for the Master of Science in Marketing program at the McCombs School of Business.


S. Bahadir, Jade S. DeKinder, and Ajay Kohli. 2015. Marketing an IPO Issuer in Early Stages of the IPO Process. Journal of the Academy of Marketing Science 43(1), 14-31.
Jade S. DeKinder and Ajay K. Kohli. 2008. Flow Signals: How Patterns Over Time Affect the Acceptance of Start-Up Firms. Journal of Marketing 72, 84-97.

Professional Awards

AMA-Sheth Foundation Doctorial Consortium Fellow, 2006
Haring Symposium Participant, 2006
ISBM Doctoral Dissertation Competition Finalist, 2005
INFORMS Marketing Science Doctoral Consortium Fellow, 2005 and 2006