University of Texas at Austin
McCombs School of Business McCombs School of Business
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Jade DeKinder

Associate Dean for Master of Science Programs

Department: MarketingMS Program Office

Contact Information

CBA 7.208

Biography Jade S. DeKinder is a Clinical Assistant Professor of Marketing at The University of Texas at Austin’s McCombs School of Business. Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her PhD in Marketing from Emory University’s Goizueta Business School. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling. Her research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science. She also serves as the Program Director for the Master of Science in Marketing program at the McCombs School of Business.
Publications
S. Bahadir, Jade S. DeKinder, and Ajay Kohli. 2015. Marketing an IPO Issuer in Early Stages of the IPO Process. Journal of the Academy of Marketing Science 43(1), 14-31.
Jade S. DeKinder and Ajay K. Kohli. 2008. Flow Signals: How Patterns Over Time Affect the Acceptance of Start-Up Firms. Journal of Marketing 72, 84-97.
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Academic Leadership and Awards
Professional Awards
AMA-Sheth Foundation Doctorial Consortium Fellow, 2006
Haring Symposium Participant, 2006
ISBM Doctoral Dissertation Competition Finalist, 2005
INFORMS Marketing Science Doctoral Consortium Fellow, 2005 and 2006
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