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Assistant Professor


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Jade S. DeKinder is an Assistant Professor of Marketing at The University of Texas at Austin’s McCombs School of Business. Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her PhD in Marketing from Emory University’s Goizueta Business School. She was an American Marketing Association Sheth Foundation Doctorial Consortium Fellow in 2006 and an INFORMS Marketing Science Doctoral Consortium Fellow in 2005 and 2006. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling.


S. Bahadir, Jade S. DeKinder, and Ajay Kohli. 2015. Marketing an IPO Issuer in Early Stages of the IPO Process. Journal of the Academy of Marketing Science 43(1), 14-31.
Jade S. DeKinder and Ajay K. Kohli. 2008. Flow Signals: How Patterns Over Time Affect the Acceptance of Start-Up Firms. Journal of Marketing 72, 84-97.

Professional Awards

AMA-Sheth Foundation Doctorial Consortium Fellow, 2006
Haring Symposium Participant, 2006
ISBM Doctoral Dissertation Competition Finalist, 2005
INFORMS Marketing Science Doctoral Consortium Fellow, 2005 and 2006

Page last updated: 11/24/2015