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Faculty/Staff Directory

Sebastian Hohenberg

Sebastian Hohenberg

Assistant Professor



Christian Homburg, Marcus Theel, and Sebastian Hohenberg. 2020. Marketing Excellence: Nature, Measurement, and Investor Valuations. Journal of Marketing 84(4), 1-22.
Christian Homburg, Sina Bohler, and Sebastian Hohenberg. 2020. Organizing for Cross-Selling: Do it Right, or Not at All. International Journal of Research in Marketing 37(1), 56-73.
Sebastian Hohenberg and Christian Homburg. 2019. Enhancing Innovation Commercialization through Supervisor-Sales Rep Fit. Journal of the Academy of Marketing Science 47(4), 681-701.
Christian Homburg, Sebastian Hohenberg, and A. Hahn. 2019. Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps? Journal of Product Innovation Management 36(3), 282-304.
Raghu Bommaraju and Sebastian Hohenberg. 2018. Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing 82(5), 106-124.
Sebastian Hohenberg and Christian Homburg. 2016. Motivating Sales Reps for Innovation Selling in Different Cultures. Journal of Marketing 80(2), 101-120.