University of Texas at Austin

Faculty/Staff Directory

Submit Search
skip main site navigation go to current site section navigation
Directory | Profiles
View Advanced Search Options
Hide Advanced Search Options

View People by Department

View People by Areas


 

 

Current McCombs School of Business Faculty or staff? Login to update your profile.

Faculty/Staff Directory

Raghunath Rao

Raghunath Rao
raghunath.rao@mccombs.utexas.edu
CBA 7.210 (512-2323748)
CBA
Website Vita

Associate Professor

Department
Marketing

Industry Areas:
Research Areas:

Publications

Richard Schaefer, Raghunath S Rao, and Vijay Mahajan. 2018. Marketing Self-Improvement Programs for Self-Signaling Consumers. Marketing Science, forthcoming.
Jianqiang Zhang, Zhuping Liu, and Raghunath S Rao. 2018. Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence. Quantitative Marketing and Economics 16(2), 209-249.
William M. Hedgcock, Raghunath S Rao, and Haipeng (Allan) Chen. 2016. Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral. Management Science 62(10), 2952-2976.
Sunil Kishore, Raghunath S Rao, Om Narasimhan, and George John. 2013. Bonuses vs. Commissions: A Field Study. Journal of Marketing Research 50(3), 317-333.
Raghunath S Rao and Richard Schaefer. 2013. Conspicuous Consumption and Dynamic Pricing. Marketing Science 32(5), 786-804.
Jungkeun Kim, Raghunath S Rao, Kyeongheui Kim, and Akshay Rao. 2011. More or Less: A Model and Empirical Evidence on Preferences for Under and Over Payment in Trade-in Transactions. Journal of Marketing Research 48(1), 157-171.
Ritesh Saini, Raghunath S Rao, and Ashwani Monga. 2010. Is that Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain. Journal of Marketing 74(1).
Raghunath S Rao, Om Narasimhan, and George John. 2009. Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence. Marketing Science 28(5).
Raghunath S Rao, Rajesh K. Chandy, and Jaideep C. Prabhu. 2008. The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others. Journal of Marketing 72, 58-75.

Professional Awards

Marketing Science Institute (MSI) Young Scholar2011
McCombs Research Excellence Grant2008
Doctoral Dissertation Fellowship, University of Minnesota2006
Fellow, AMA-Sheth Doctoral Consortium2005
Henrickson Fellowship, University of Minnesota2005

Page last updated: 9/24/2018