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Events | WSBA
  • Workshop on Social and Business Analytics

    Workshop on Social & Business Analytics


Workshop on Social and Business Analytics

Date: March 28, 2014
Location: The Texas Union, Shirley Bird Perry Ballroom
Registration: Workshop on Social and Business Analytics

The Workshop on Social and Business Analytics (WSBA) provides a platform that brings practitioners and academics together to exchange ideas and experiences. This exchange helps better understand social and data analytic strategies, and to capture insights for improved managerial action. This event is a must-attend for corporate strategists, marketing professionals, senior managers, and academics to network and create connections for enriching the future research endeavors.

Not ready to register, but want to know more? Fill out our survey to be included on our email list, and we'll let you know when we add speakers or update the agenda.


Leaders in the field will share their insights and experiences on:

  • Using social media to know customers
  • Using social and mobile platforms for advertising
  • Understanding value of social media for marketing and customer engagement
  • Policies and direction for information use and exchange
  • Analyzing big data for decision making

Interested attendees will be involved in:

  • Developing social media strategies for their corporations
  • Evaluating mobile platform for increasing customer reach
  • Leading data analytics for improved decision making
  • Academic research on social media and data analytics
  • Policy making


Track 1 Speakers

Janet DukerichJanet M. Dukerich
Senior Vice Provost for Faculty Affairs
Harkins & Company Centennial Chair
University of Texas at Austin

  • Janet Dukerich is the Senior Vice Provost for Faculty Affairs and a Full Professor in the Management Department at the McCombs School of Business. She holds the...
    Harkins & Company Centennial Chair at The University of Texas at Austin. Prior to 1989, when she joined UT, she taught at New York University where she was a recipient of the Giblin Fellowship for her work on ethical decision-making.

    Dr. Dukerich’s current research interests focus on organizational identification processes, the creation and maintenance of organizational identity, reputation management, and organizational corruption. She teaches courses in negotiation and business ethics. She has taught at the undergraduate, masters and doctoral student level, as well as executives in the United States, Europe, Mexico, and China.

    In 2003 Dr. Dukerich was awarded the Fawn & Vijay Mahajan Teaching Excellence Award for Executive Education.

Pamela ForbusPamela Forbus
VP, Strategic Insights
Frito-Lay North America
  • Pam currently leads a 30-member team of strategy, insights, and analytic professionals at Frito-Lay, a leading CPG company with six brands over $1 billion in sales. She and her team...
    are known for going beyond traditional research to lead a wide range of work including: demand-based innovation and growth strategy through advanced marketplace understanding, foresight, and consumption projections; portfolio management and plan forecasting through advanced analytics; new product, communication, and retail optimization through advanced understanding of consumer/shopper decision sciences—using implicit and explicit techniques; change management deployment to ensure learning is activated across the system.

    Pam serves on the advisory board of the University of Texas Center for Customer Insight and Marketing Solutions. She graduated with honors and a B.B.A. from Saginaw Valley State University and holds a professional certification in marketing research from The University of Georgia.

Shyam VenugopalShyam Venugopal
Senior Director, Portfolio Demand Strategy & Analytics

  • Shyam Venugopal is Senior Director, Portfolio Demand Strategy & Analytics for PepsiCo/Frito-Lay. In this role, he is the North American leader for demand sciences and related analytical initiatives, aimed at developing...
    a comprehensive understanding of total demand journey from demand realization to demand fulfillment. He is also responsible for leading business growth driver analytics to maximize portfolio growth and return on investment.

    Shyam is a seasoned analytics professional with over 13 years of experience formulating analytical solutions towards better understanding consumer behavior. He has extensive experience in areas of market mix modeling, marketing ROI attribution analyses and mix optimization, pricing analytics and forecasting. Before joining Frito-Lay, he served as Vice President, Consulting Services for market fusion analytics. He has also held positions with Oracle and i2 Technologies. He is on the board of trustees for Marketing Sciences Institute.

    He has a bachelors in Engineering from the Indian Institute of Technology (IIT), Madras and a MS in Engineering from Purdue University.

Anindya GhoseAnindya Ghose
Professor of Information, Operations, and Management Sciences
Professor of Marketing
New York University

  • Anindya Ghose is a Professor of IT and a Professor of Marketing and the Co-Director of the Center for Business Analytics at NYU Stern. He was voted as "Top 40 Outstanding B-School Professors Under 40 in the World" and "Top 200 Thought Leaders...
    in Big Data and Business Analytics". He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Professor at the Wharton School of Business.

    Anindya analyzes the ways internet and mobile technologies transform industries and markets. His research expertise includes crowdfunding, mobile advertising and commerce, digital marketing, social media analytics, online retailing and internet markets. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 conference and invited presentations internationally. He collaborates with companies such as Google and Microsoft and has several ongoing projects with companies in China, South Korea and Europe in the digital marketing space. He is a winner of the NSR CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations. His research has been recognized with 9 best paper awards and nominations and has been profiled in media outlets like the New York Times, Financial Times, WIRED, Forbes, LA Times, and elsewhere. His op-eds and expert commentary have appeared in TIME Magazine, Wired, Wall Street Journal, and the Financial Times and on CNBC, BBC News, CNC World, Xinhua, Ecommerce Times, Business2Community, and NPR. He teaches courses on social media, digital marketing, and business analytics at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, Europe and Asia. He is the Chief Scientist for 3TI China, and is the Scientific Advisor to several other start-ups in the tech space.

    Anindya is an avid high altitude mountaineer, and is always looking forward to his next summit. Follow him on Twitter at @aghose

Blake ChandleeBlake Chandlee
Vice President Global Partnerships

  • Blake Chandlee is the Global Vice President of Facebook’s GMS Partnership Team. In this role, Blake oversees the strategy, partnerships and commercial relationships across the major holding companies, strategic technology partners...
    such as PMD’s, DSP’s, and Data/Audience partners, and Facebook’s key global accounts. Blake started at Facebook in 2007 and spent the first four years building Facebook's International business and was responsible for launching offices across EMEA, APAC and LATAM before returning to the US in his current position.

    Prior to Facebook, Blake spent 5 years at Yahoo! in a variety of domestic and international roles, the last of which was at Yahoo! UK Ltd as the Vice President and Commercial Director of the business. There, he played an instrumental role in setting the strategic direction of the organization, leading agency and client sales teams and driving partnerships across the UK and Pan-European market. Earlier, Blake was a founder and senior partner in Kryptonite Ventures, a consulting service focused on new product development and business development. He has also been part of various founding teams resulting in three new companies that focused on the intersection of consumers and media.

    Blake is on the board of Modern Times Group, a leading international entertainment broadcasting group, and is an active member in the advertising industry community. Blake lives in Austin, TX and is based out of the Austin office. He holds a bachelor’s degree in management from Gettysburg College.

Mike SvatekMike Svatek
Co-founder and CEO
Together Mobile

  • Mike is the CEO and co-founder of Together Mobile, an Austin-based software startup he founded in 2013 with the mission of helping global brands create direct relationships with consumers. Mike has held...
    executive product, marketing, and strategy roles in public technology companies, high-growth startups, and large-caps in the SF Bay Area and Austin. Prior to founding Together Mobile, Mike held the roles of Chief Strategy Officer and Chief Product Officer at Bazaarvoice (NASDAQ: BV), the world’s largest social software company at the time of his departure. Over 5 years built a team of over 60 designers, product managers, strategists and sales engineers who conceived future products and market strategies for the business. During his tenure, the company grew from $20 to nearly $200m in annual revenue while launching new solutions for mobile, networks, social media, and advertising. Prior to Bazaarvoice, Mike has held a range of executive product and marketing roles at startups and established software companies including Baynote, Interwoven (now HP), Cisco Systems, Dell Computer, and ExxonMobil.

    Mike holds an MBA from the University of California at Berkeley and a BBA from the University of Texas at Austin. He has served as a guest lecturer at Stanford University and the University Texas where he also serves on the Information Management Advisory Board at the McCombs School of Business.

John ButlerJohn S. Butler
Professor, Director of Herb Kelleher Center for Entrepreneurship
University of Texas at Austin

  • John Sibley Butler is the Director of the Herb Kelleher Center for Entrepreneurship and Small Business (McCombs School of Business). A past Director of the IC2 Institute, Professor Butler...
    has been influential in the start-up community in Austin and globally. He and his wife Rosemary were the first investors in Glofish, a bio-genetic company which revolutionized the pet industry, where he now sits on the Board of Directors as well as start-ups True Temperament USA and Tagcash TV. His books include Global Perspectives on Technology Transfer and Commercialization (with David Gibson), The Development of University-Based Entrepreneurship Eco-Systems (with Fetters, Greene and Rice), Immigrant and Minority Entrepreneurship (with George Kozmetsky), Entrepreneurship and Self-Help Among Black-Americans and An American Story: Entrepreneurship and Wealth Creation among Mexican Americans. His recent awards include The LSU Alumnus of the Year Award (LSU), and the Technology Innovation Special Achievement Award (Austin Business Journal). He received his undergraduate degree from LSU, Baton Rouge and the Ph.D. from Northwestern University in Evanston, Illinois.

Natanya AndersonNatanya Anderson
Director of Social Media and Digital Marketing
Whole Foods Market

  • Natanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been...
    working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage with their constituents. At Whole Foods she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer experience that differentiates a brand, drives loyalty, and supports the retail experience. Additionally Ms. Anderson is leading a team that enables more than 1500 team members working on more than 800 social channels to be empowered local stewards of that shared customer experience. Ms. Anderson blogs about loving food, drink, and living in Austin Texas at the Austin Food Lovers’ Companion (

Claudia PerlichClaudia Perlich
Chief Scientist

  • Claudia Perlich currently acts as chief scientist at Dstillery (previously m6d) and in this role designs, develops, analyzes, and optimizes the machine learning that drives digital advertising. She has published...
    more than 50 scientific article and holds multiple patents in machine learning. She has won many data mining competitions and best paper awards at KDD and is acting as General Chair for KDD 2014. Before joining m6d in February 2010, Perlich worked in the Predictive Modeling Group at IBM’s T. J. Watson Research Center, concentrating on data analytics and machine learning for complex real-world domains and applications. She holds a PhD in information systems from NYU and an MA in computer science from Colorado University and teaches in the Stern MBA program at NYU.

Mikołaj Jan PiskorskiMikołaj Jan Piskorski
Associate Professor of Business Administration
Harvard Business School

  • Mikołaj Jan Piskorski, who often goes by Misiek, is an Associate Professor of Business Administration and Richard Hodgson Fellow in the Strategy Unit at the Harvard Business School. Misiek received...
    B.A and M.A. (Cantab) from University of Cambridge where he read Economics and Politics at Christ's College. Subsequently, he received his A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University. After completing his Ph.D. he became a faculty member in the Organizational Behavior area at the Graduate School of Business at Stanford University. In 2004, he returned to Harvard to teach the Required Curriculum Strategy course in the MBA Program. He is now teaching his own Elective Curriculum class: Competing With Social Networks. In addition, Misiek teaches in Building and Sustaining Competitive Advantage, Driving Digital and Social Strategy, Media Strategies and Strategic IQ Executive Education programs as well as in a number of custom programs.

    Misiek is an expert on why and how people use various on-line social platforms, both in the U.S. and abroad. He also studies how firms can leverage these platforms to build social strategies. He also applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies. He has documented this research in a book called A Social Strategy: How We Profit From Social Media, forthcoming in May 2014.

Michael BaileyMichael Bailey
Economics Research Group
Facebook Data Science

  • Michael Bailey heads the economics research group within Facebook Data Science. The economics research group are a collection of empiricists who build models of Facebook’s business and user and advertiser behavior. He earned his...
    PhD in economics in 2012 from Stanford University and wrote about internet economics and digital advertising. He began his career as one of Facebook’s first economists and built Facebook’s advertiser demand forecasting system and provided expertise into the design of Facebook’s ad auctions. Previous to Facebook, Bailey was a research intern at Yahoo! studying targeted advertising and advertising marketplaces.

Sharad GoelSharad Goel
Senior Researcher
Microsoft Research

  • Sharad Goel is a Senior Researcher at Microsoft Research - New York City, where he works in the general area of computational social science, an emerging discipline at the intersection of...
    computer science, statistics, and the social sciences. He is particularly interested in large-scale empirical analyzes that address questions motivated by sociology and economics. Sharad holds a PhD in Applied Mathematics and a Masters in Computer Science from Cornell, and a BS in Mathematics from the University of Chicago. Following postdoctoral positions in the math departments at Stanford and the University of Southern California, he worked in the Microeconomics and Social Systems group at Yahoo Research.

Rajiv GargRajiv Garg
Assistant Professor of Information, Risk & Operations Management
University of Texas at Austin

  • Rajiv Garg is an Assistant Professor of Information, Risk, and Operation Management at McCombs School of Business. He received his PhD from the School of Information Systems and Management at the Heinz College, Carnegie Mellon University. He received...
    graduate degrees in Computer Science and Electrical Engineering, both from University of Southern California and an undergraduate degree in Electrical Engineering from Indian Institute of Technology, Banaras Hindu University in India. His research interests are on the intersection of economics, marketing, and information systems with a focus on digital, social and mobile platforms. Rajiv is a senior member of IEEE and has been serving on the board of various small corporations in the past decade. Rajiv’s research work has appeared in the MIS Quarterly (MISQ), Journal of Management Information Systems (JMIS) and various peer reviewed conference proceedings.

Joe RohrlichJoe Rohrlich
Vice President, Client Success

  • Joe leads the North American Client Success practice at Bazaarvoice, overseeing the development of word-of-mouth marketing programs across global Brand & Retail organizations. His team partners...
    with clients to spark consumer conversations on their brands and products and translate this content into consumer, shopper, and insights advantages. He often speaks on the subject of Ratings & Reviews, eCommerce, and consumer behavior online. Joe developed the CPG business at Bazaarvoice, and his clients have won the company’s annual best-in-class performance awards for three years running. When not consulting with brands, Joe is often rallying his family to cheer loudly for the Michigan Wolverines.


Brandon BurrisBrandon Burris
Chief Technology Officer

  • Brandon Burris serves as Co-Founder and Chief Technology Officer at SnapTrends. He is the primary architect of our innovative location listening lens technology and remains very active, leading the development and engineering teams. Prior to...
    launching the company, Brandon founded and served as CEO of Paddington Media, a boutique web development firm. Brandon’s technical expertise is in software development and architecture of cloud based applications and services. Originally from Oklahoma, Brandon has a bachelor’s degree (Government) from the University of Texas and resides in Austin.

Hugh ForrestHugh Forrest
South by Southwest Interactive

  • Hugh Forrest serves as the director of the annual South by Southwest Interactive Festival. Scheduled March 13-17, 2015 Austin, this event brings together more than 30,000 digital creatives from across the United States and around the world. These digital...
    creatives are inspired by five days of panels, presentations, brainstorming, networking, deal-making, socializing, creating, innovating, and fun. Forrest was named "Austinite of the Year" in February 2012 by the Austin Chamber of Commerce (along with fellow SXSW Directors Roland Swenson, Louis Black and Nick Barbaro). In addition to his work at SXSW, he is part of the National Advisory Board for the Poynter Institute in St. Petersberg, Florida.

    Forrest majored in English at Kenyon College in Gambier, Ohio. Before joining the SXSW team, he founded a small alternative publication called The Austin Challenger and wrote for several other newspapers.

Jerry KaneGerald C. (Jerry) Kane
Associate Professor of Information Systems
Boston College

  • Gerald C. (Jerry) Kane is an Associate Professor of Information Systems at Boston College’s Carroll School of Management, and he is currently serving as the Guest Editor for Social Business at MIT Sloan Management Review. His research...
    interests include exploring the role of information systems in social networks, organizational applications and implications of social media, and the use of IT in healthcare organizations. Dr. Kane has received grants from the National Science Foundation (CAREER) and from the US Army for his research on social media. He has twice been nominated by Boston College as the US Professor of the Year. His published research has appeared in such academic journals as MIS Quarterly, Information Systems Research, Organization Science, Management Science, Marketing Science, and Harvard Business Review, among others. Dr. Kane received his Ph.D. from the Goizueta Business School of Emory University and his M.B.A. in Computer Information Systems from Georgia State University.

Tonya McKinneyTonya McKinney
Principal and Head, Digital Consulting and Solutions
Tata Consultancy Services
  • Tonya McKinney heads Digital Consulting and Solutions for Tata Consultancy Services. Tonya has spent more than 17 years innovating and executing digital strategies and solutions for large enterprises as well as emerging technology startups. At TCS, Tonya...
    leads a team of digital strategy domain experts who help Fortune 1000 companies address challenges and create solutions for Digital Customer Experience, Omnichannel Customer Engagement, In-store Digital Experience, Mobile Strategy, Actionable Social Insight, Gamification and Loyalty, Second Screen, Digital Employee, Big Data Monetization, and more.

    Tonya has a Bachelor of Science in Journalism and Marketing from Texas Christian University and a Master of Arts in Technical Communication from the University of North Texas. She is a frequent speaker at industry events on digital topics and has authored various white papers and briefs on the subject of digital marketing, mobile strategy, and social interaction. Tonya has also authored several thought-leading strategic methodologies including Marketing2Revenue, Customer Loyalty Experience, RoCx (Return on Customer Experience), Incentive-to-Outcome and Insight-to-Outcome Frameworks, and Mobile-first Engagement Mapping.

Paul PavlouPaul Pavlou
Professor, Associate Dean of Research, Doctoral Programs, and
Strategic Initiatives & Chief Research Officer
Temple University

  • Paul A. Pavlou is the Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School of Business at Temple University. He is the ...
    Fox School's Chief Research Officer and Associate Dean of Research, Doctoral Programs, and Strategic Initiatives. He is also the Executive Director of a newly-created Office of Research, Doctoral Programs, and Strategic Initiatives.

    Paul received his Ph.D. from the University of Southern California in 2004. Paul was ranked first in the world in publications in the two top MIS journals (MISQ and ISR) for 2010-2012. His work has been cited over 10,000 times by Google Scholar and over 3,000 times by the Social Science Citation Index (SSCI) of the Institute of Scientific Information (ISI).

Ramesh RajagopalanRamesh Rajagopalan
Chief Decision Scientist
Dell Marketing Operations

  • Dr. Rajagopalan is a leader with a rich blend of experience that includes a number of business critical areas including marketing science, infrastructure and cloud computing, strategic consulting services, supply chain management, and operations management. In his current...
    role as a Chief Decision Scientist, Ramesh is responsible for introducing, innovating and utilizing advanced analytical methods for customer targeting and lead scoring that drive sales and marketing activities across the globe. Before joining Dell in 2007, Dr. Rajagopalan has held leadership positions at SmartOps (now SAP), Deloitte Consulting, IBM Global Services and i2 Technologies (now JDA).

    Prior to his leadership roles in the industry, Dr. Rajagopalan has over a decade of experience in the academia that includes teaching, research, scholarship and service. He is an acclaimed subject matter expert and a renowned professional media, conference, and seminar author. He has doctorate and master’s degrees in Industrial Engineering from Texas Tech University and an Executive MBA from the McCombs School of Business at the University of Texas, Austin.

Track 2 Speakers

Sirkka JarvenpaaSirkka Jarvenpaa
Professor of Information, Risk & Operations Management
The University of Texas at Austin

Sirkka Jarvenpaa received her B.S. from Bowling Green State University and her M.B.A. and Ph.D. from the University of Minnesota. Her research and teaching interests include global information technology, group and organizational decision support systems, and strategic use of information technology.

Lisen SelanderLisen Selander
Assistant Professor of Information Systems
University of Gothenburg

  • Lisen Selander is an Assistant Professor of Information Systems at the department of Applied IT, University of Gothenburg. Dr. Selander received her Ph.D. (in 2008) from the Institute of Economic Research, Lund, Sweden. Her research...
    interests include exploring the role of innovation ecosystems, digital media and social movements, and Information Systems Management. Dr. Selander has received grants from the Wallenberg Foundation for her research on digital activism. Her published research has appeared in such academic journals as Information Systems journal, Journal of IT and the Journal of Information Technology Theory and Application.

Alessandro AcquistiAlessandro Acquisti
Professor of Information Technology & Public Policy
Carnegie Mellon University

  • Alessandro Acquisti is a professor of information technology and public policy at the Heinz College, Carnegie Mellon University (CMU) and the co-director of CMU Center for Behavioral and Decision Research. He has held...
    visiting positions at the Universities of Rome, Paris, and Freiburg (visiting professor); Harvard University (visiting scholar); University of Chicago (visiting fellow); Microsoft Research (visiting researcher); and Google (visiting scientist). Alessandro investigates economic, policy, and technological issues surrounding privacy. His studies have spearheaded the application of behavioral economics to the analysis of privacy and information security decision making, and the analysis of privacy risks and disclosure behavior in online social networks. Alessandro has been the recipient of the PET Award for Outstanding Research in Privacy Enhancing Technologies, the IBM Best Academic Privacy Faculty Award, multiple Best Paper awards, and the Heinz College School of Information's Teaching Excellence Award. He has testified before the U.S. Senate and House committees on issues related to privacy policy and consumer behavior, and was a TED Global 2013 speaker. Alessandro's findings have been featured in national and international media outlets, including the Economist, the New York Times, the Wall Street Journal, the Washington Post, the Financial Times,, NPR, CNN, and CBS 60 Minutes. His 2009 study on the predictability of Social Security numbers was featured in the "Year in Ideas" issue of the New York Times Magazine. Alessandro holds a PhD from UC Berkeley, and Master degrees from UC Berkeley, the London School of Economics, and Trinity College Dublin. He has been a member of the National Academies' Committee on public response to alerts and warnings using social media.

Prasanna TambePrasanna Tambe
Assistant Professor of Information, Operations & Management Sciences
New York University

  • Prasanna Tambe is an Assistant Professor of Information, Operations and Management Sciences (IOMS) at New York University Stern School of Business. His research focuses on the economics of technical skills. Much of this research...
    analyzes emerging sources of Internet data to measure labor market activity at levels of detail than have been impossible to measure through traditional data sources. Specific research interests include how the spread of skills required to support new IT innovations (such as big data technologies) affects the diffusion of new technological innovations, as well how recent waves of technological change have impacted workers’ labor outcomes and career paths. This research has been supported by the Alfred P. Sloan Foundation, and has been published or is forthcoming in a number of academic journals including Management Science, Information Systems Research, Communications of the ACM, and Information Economics and Policy. His research has won several awards, including the Best Published Paper in Information Systems Research in 2012. He is a co-author of “The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce”, published by McGraw Hill in 2013. Professor Tambe received his S.B. and M.Eng. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and his Ph.D. in Managerial Science and Applied Economics from the Wharton School of the University of Pennsylvania.

Rahul TelangRahul Telang
Professor of Information Systems & Management
Carnegie Mellon University
  • Rahul Telang is professor of Information systems and Management at the Heinz College at Carnegie Mellon University. He has been at the Heinz College since 2002 and predominantly teaches in the School of Information Systems and Management. Professor Telang...
    is broadly interested in how Information and Communication Technologies (ICTs) and associated digitization of information impact consumers, business and policies. Within this thread, his interest lies in two major domains. First is Digital Media Industry with a particular focus on how digitization (and associated piracy) in copyrighted industries is affecting the incentives of content provider, distributors and users. His research is directed towards understanding and shaping an optimal copyright and intellectual property policy in the Digitization Era. He was the recipient of Sloan Foundation Industry Study fellowship and a number of Google Faculty awards. He is also co-director of a center IDEA (Initiative for Digital Entertainment Analytics). He has worked extensively with industry and policy makers on variety of issue surrounding digitization of Media.

    Dr. Telang has published extensively in many top management and policy journals like Management Science, Marketing Science, ISR, MIS Quarterly, Journal of Industrial Economics, Journal of Policy and Management, and NBER chapters. He is a senior editor at ISR (Information Systems Research) and MIS Quarterly. He has organized many conferences and workshops and many of his papers have received top honors at journals and conferences. He has had large external funding over the years for many of his projects.

    He is also deputy director of a large and ambitious project called “living analytics” (LARC) which is a joint endeavor between Singapore Management University and The Heinz College and CMU. He will be directing projects related to digital and social media. Currently he is the director of the PhD program at the Heinz College.

Scott ShriverScott Shriver
Assistant Professor of Markeing
Columbia University
  • Professor Shriver is an empirical researcher who utilizes microeconomic and industrial organization theory to build econometric models of supply and demand. His research...
    focuses on problems involving technology adoption, network effects, market entry and strategic competition. His recent papers have investigated the role of network effects in consumer/retailer adoption of alternative motor fuels and the relationship between content production and link formation in online social networks.

    • Juanjuan ZhangJuanjuan Zhang
      Associate Professor of Marketing

      • Juanjuan Zhang is Associate Professor of Marketing at the MIT Sloan School of Management. She holds a Ph.D. in Business Administration from the University of California Berkeley and a B.Econ. from Tsinghua University. Zhang studies social...
        interactions and marketing strategies. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and to derive optimal strategy recommendations.

        Zhang has received the Frank M. Bass Award for the best marketing thesis, and is a two-time finalist for the John D. C. Little Award for the best marketing paper. In 2011, she was named a Marketing Science Institute Young Scholar, a title awarded to “potential leaders of the next generation of marketing academics.”

        Zhang currently serves as Associate Editor of Management Science and Quantitative Marketing and Economics. She also serves as the VP of Membership of the INFORMS Society for Marketing Science (ISMS).

        Zhang teaches Marketing Management at MIT Sloan. She has received the MIT d’Arbeloff Fund for Excellence in Education, and has been nominated for the MIT Everett Moore Baker Memorial Teaching Award and the MIT Sloan Excellence in Teaching Award.

      Beibei LiBeibei Li
      Assistant Professor of Information Systems and Management
      Carnegie Mellon University

      • Beibei Li is an Assistant Professor of Information Systems and Management at Heinz College, Carnegie Mellon University. Beibei's research interests lie at the intersection between social and technical aspects of information technology. She is especially...
        interested in topics related to social media, search engines, multi-channel advertising, and the role of business intelligence in digital marketing. Her recent interests focus on information technologies and financial innovation, interplay between search engine and social media, economics of mobile and location-based services, and user-generated content. To reach her goals, Beibei applies inter-disciplinary approaches combining econometrics, economic structural modeling, Bayesian modeling and randomized experiments, with crowd-sourcing and machine learning techniques such as text mining, sentiment analysis and image classification.

        Beibei's work has been published in Marketing Science, Management Science and major IS, Economics, Marketing and Computer Science conferences and workshops. She is the winner of the Best Paper Award at the 20th International World Wide Web Conference (WWW 2011) and the winner of the Best Theme Paper Award at the International Conference on Information Systems (ICIS 2012). She is also the winner of the INFORMS ISS Nunamaker-Chen Dissertation Award, the ACM SIGMIS Doctoral Dissertation Award and the Herman E. Krooss Doctoral Dissertation Award. Prior to joining Carnegie Mellon University, Beibei received her PhD from Leonard N. Stern School of Business, New York University.

      Neel SundaresanNeel Sundaresan
      Senior Director
      eBay Data Labs

      • Neel Sundaresan is a Senior Director and Head of eBay Data Labs where he drives science, analytics, and advanced development of data-driven technologies that enable commerce and eBay business. Prior to this...
        he built eBay Research Labs, eBay's technology research organization. He is known for his work in search, recommender systems, social networks, and large scale analytics platform and big data science at eBay. At eBay, he also pioneered and built the departments of Economics, Computer Vision, Data Science, and Human Computer Interaction. Prior to eBay he was a co-founder and CTO of a Network CRM company and prior to that he was the head of the eMerging Internet Technologies research group at the prestigious IBM Almaden Research Center where he pioneered work in web search, web mining, and XML tools. He is a frequent speaker at national and international conferences. He has over 60 research publications and over 90 issued patents and over a 100 patents pending. He also founded the Inspire! initiative at eBay which includes programs that offer scholarship, mentorship, internship, and access to top performing yet financially and socially disadvantaged students starting at middle school leading to pursuing degrees and careers in STEM disciplines.

      Harikesh NairHarikesh Nair
      Associate Professor of Marketing
      Stanford University

      • Dr. Harikesh Nair is an Associate Professor of Marketing at Stanford GSB. He research is in the area of marketing analytics. His work brings together applied economic theory and econometric tools with Marketing data to better understand...
        consumer behavior and to improve the strategic marketing decisions of firms. His recent research covers pricing, workplace analytics, quantitative incentive design, social media and social interactions, advertising attribution, network effects, diffusion of technologies and empirical industrial organization, especially in contexts in which marketing activities have dynamic implications for the behavior of consumers and firms.

        Prof. Nair received his PhD in Business from the Graduate School of Business at the University of Chicago. Prior to that, he received his MS in Transportation Engineering from the University of Texas at Austin, and his B.Tech in Engineering from the Indian Institute of Technology (IIT) at Madras, India. He has been at Stanford since 2005, and teaches classes on Data and Decisions, Pricing and Monetization in the Stanford MBA program; on empirical analysis of dynamic decision contexts in the GSB PhD program; and on Marketing and Pricing in the GSB Exec-Ed and custom education programs. 
Prof. Nair's research has been published in leading marketing journals such as “Journal of Marketing Research”, “Management Science”, “Marketing Science”, and “Quantitative Marketing and Economics”, and written up in popular-press outlets like “CNBC”, “The Economist”, “Financial Times” and “US News”. He has consulted with several companies on the use of analytics for improved pricing, advertising, and promotion management. His research has won awards from the Quantitative Marketing & Economics Journal, the American Marketing Association Foundation and the U.S. Council for University Transportation Centers. At the GSB, he was the Fletcher Jones Faculty Scholar from 2007-2008, the Spence Faculty Scholar from 2011-12 and the Louise and Claude Rosenberg Faculty Scholar from 2009-2010 and 2012-13.


    When: March 28, 2014
    Where: Texas Union Building

    • Shirley Bird Perry Ballroom (UNB 3.202)
    • Texas Governors' Room (UNB 3.116)

    2247 Guadalupe St 
    Austin, TX 78713

    Time Track 1 - Main  Track 2 - Research
    7:30am-8:10am  Breakfast & Registration
    8:10am-8:15am Welcome & Logistics: Rajiv Garg, University of Texas
    8:15am-8:30am Welcome Remarks: Janet Dukerich, Sr. Vice Provost, University of Texas
      Session 1: Sirkka Jarvenpaa, Chair
    8:30am-9:15am  Pam Forbus, Frito-Lay/Pepsico
    Shyam Venugopal, Frito-Lay/Pepsico
    "Analytics as an Organizational Change Force"
    9:15am-9:45am Anindya Ghose, New York University
    "Big Data, Randomized Field Experiments and Mobile Marketing Analytics"
    9:45am-10:15am Blake Chandlee, Facebook 
    10:15am-10:30am BREAK
    Session 2: John S. Butler, Chair  Session 2: Maytal Saar-Tsechansky, Chair
    10:30am-11:00am Michael Svatek, Together Mobile
    "Who's behind the hashtag? Harnessing everyday micro-
    moments to build deeper relationships with customers"
    Sirkka Jarvenpaa, University of Texas
    Lisen Selander, Chalmers University
    "Digital Activism at Amnesty International"
    11:00am-11:30am John S. Butler, University of Texas
    "Managerial Science, Business Analytics and
    Competitiveness: The Impact of Social Physics"
    Alessandro Acquisiti, CMU
    "An Experiment in Hiring Discrimination Via Online
    Social Networks"
    11:30am-12:00pm Natanya Anderson, Whole Foods 
    "Driving Business Strategies with Small Data"
    Prasanna Tambe, New York University
    "Private Equity, Technological Investment, and
    Labor Outcomes"
    12:00pm-1:15pm LUNCH 
    12:10pm-1:10pm Panel: Anitesh Barua, Moderator
    "Past, present, and future of challenges and solutions of dealing with networks and data"
    Paul Pavlou, Temple University
    Ramesh Rajagopalan, Dell
    Hugh Forrest, SXSW
    Jerry Kane, Boston College
    Brandon Burris, SnapTrends
    Tonya McKinney, Tata Consultancy Services
    Session 3: Garrett Sonnier, Chair Session 3: Sirkka Jarvenpaa, Chair
    1:15pm-1:45pm Claudia Perlich, Dstillery
    "Tales from the Data Trenches of Display Advertising"
    Rahul Telang, Carnegie Mellon University
    "Contagious Churn in Mobile Networks"
    1:45pm-2:15pm Mikolaj Jan Piskorski, Harvard University  Scott Shriver, Columbia
    "Identifying Causal Effects in Social Networks"
    2:15pm-2:45pm Mike Bailey, Facebook
    "How Effective is Targeted Advertising?"
    Juanjuan Zhang, MIT
    "Tweets and Sales"
    2:45pm-3:00pm BREAK
    Session 4: Frenkel TerHofstede, Chair Session 4: Ashish Agarwal, Chair
    3:00pm-3:30pm Sharad Goel, Microsoft
    “Predicting Individual Behavior with Social Networks”
    Beibei Li, Carnegie Mellon University
    "Surviving Social Media Overload: Predicting Consumer
    Footprints on Product Search Engines"
    3:30pm-4:00pm Rajiv Garg, University of Texas
    “Social Data Analytics: Measurements and Methods”
    Neel Sundareshan, eBay
    "From Lemons to Peaches" Reputation Evolution in
    Network Markets - Studies from eBay"
    4:00pm-4:30pm Joe Rohrlich, Bazaarvoice
    "The power of social data: Relevant experiences,
    stronger relationships"
    Harikesh Nair, Stanford
    "Big Data and Marketing Analytics in Gaming"
    Closing: Anitesh Barua, Chair 
    4:30pm-4:40pm Andrew Whinston, University of Texas 
    4:40pm-4:50pm Prabhudev Konana, University of Texas
    4:50pm-5:00pm Anitesh Barua, University of Texas 
    5:00pm-6:30pm Posters & Reception 
    7:00-9:30pm Dinner & Networking (Registration Required)

    Poster Presentations

    An expected value based model for predicting revenue from sales tax audits
    Michael Sherman, MSIROM in Business Analytics Program, The University of Texas at Austin
    Nicole White, MSIROM in Business Analytics Program, The University of Texas at Austin
    Ying Du, MSIROM in Business Analytics Program, The University of Texas at Austin

    Application of Social Physics: Business Analytics and Idea Generation
    Bryan Stephens, Department of Sociology, The University of Texas at Austin

    How #Green is Your Brand? Mining Cause-Related Brand Associations on Twitter
    Aaron Culotta, Department of Computer Science, Illinois Institute of Technology
    Jennifer Cutler, Stuart School of Business, Illinois Institute of Technology

    Impacts of Platform Integration on Consumer Demand in Complementary Markets: Evidence from Facebook's Acquisition of Instagram
    Zhuoxin Li, Department of Information, Risk & Operations Management, The University of Texas at Austin
    Ashish Agarwal, Department of Information, Risk & Operations Management, The University of Texas at Austin

    Mobile Advertising Regulation in the United States: Industry Considerations and Responses to Fair Information Practices and Consumer Preference for Degree of Regulatory Control
    Alexandra Doorey, Plan II Honors Program, The University of Texas at Austin

    Null complementizers in Spanish and the use of Twitter as a tool for corpus-based linguistic research
    Adrian Rodriguez Riccelli, Department of Spanish & Portuguese, The University of Texas at Austin
    Axel Bohmann, Department of English, The University of Texas at Austin

    People's Choice Award: Network Structure and Idea Popularity
    Bryan Stephens, Department of Sociology, The University of Texas at Austin
    Wenhong Chen, Department of Radio-TV-Film, The University of Texas at Austin

    Social Media Performance Model (SMPM): The Relationship of Social Media Activity to Website Traffic and Conversions
    Gary B. Wilcox, Department of Advertising and Public Relations, The University of Texas at Austin
    Kristen Sussman, President and Founder, Social Distillery, Inc.

    To Free, or Not to Free: The Impact of Free Versions, Average User Ratings, and App Characteristics on the Adoption Speed of Paid Mobile Apps
    Sandeep Arora, Marketing Department, The University of Texas at Austin
    Frenkel TerHofstede, Marketing Department, The University of Texas at Austin
    Vijay Mahajan, Marketing Department, The University of Texas at Austin

    Virtual Team Performance in Crowdsourcing Contests: A Social Network Perspective
    Indika Dissanayake, The University of Texas at Arlington
    Jie Zhang, The University of Texas at Arlington
    Bin Gu, Arizona State University

    Call for Posters

    The Workshop on Social and Business Analytics (WSBA) focuses on understanding the value of social, mobile and digital platforms. We welcome new research on how the innovation in these platforms is transforming the businesses and society. Specific areas of interest include (but are not limited to):

    • E-commerce, M-commerce, and S-commerce
    • Economics of information goods
    • Platform strategy
    • Network effects in products and industries
    • Data-based marketing and pricing
    • User privacy and data breach
    • Social network analysis


    WSBA 2014 will accept submissions in two formats via email:

    • Extended abstracts for research-in-progress 
    • Full papers for completed unpublished research

    Submitting research-in-progress: Authors should submit extended abstracts of their work in progress that are no more than six pages in length (single-spaced, 12 pt. font, one inch margins) including figures, tables and references. Submitting fewer than six pages is acceptable. These submissions will be evaluated based on the potential research contribution and the ability to stimulate interest and discussion at the workshop. Proposed work should be sufficiently complete by the time of the workshop.

    Submitting completed but unpublished research: Authors should submit a current draft of a completed working paper. The paper should not have been accepted for publication at the time of submission. We recommend that submissions not exceed 32 of 12-point, doubled spaced text. WSBA does not assume copyright over work accepted for presentation and does not publish conference proceedings.

    Please note: submit your paper in PDF format.

    Registration Fee Award

    Any graduate student submitting an unpublished work in an area of interest to the conference can apply to receive an award (of up to $100) that can be applied to the registration fee. Please submit a cover letter with your full paper indicating your current standing and career goals. The decision for the award will be at the discretion of the committee and availability of funds.

    Important Dates

    Submissions accepted: January 1, 2014 
    Submission deadline: February 28, 2014                             
    Notice of acceptance: March 14, 2014 
    Poster drafts (electronic) due: March 22, 2014 



    Registration is now open! Please visit the Workshop on Social and Business Analytics Registration Site.

    Registration Fee: $195

    Regular Registration (Feb. 28 - Mar. 21):
    Academics & Industry: $195
    Full-Time Students: $145
    UT Faculty & Staff: $145

    Late Registration (after Mar. 21):
    Academics & Industry: $295
    Full-Time Students: $245
    UT Faculty & Staff: $245

    Networking Dinner (March 28): +$95

    If you need an accommodation to participate in this event, please contact Caroline Walls or Nicole Gonzalez at no later than five (5) business days prior to the event.


    Event Location:

    The Texas Union
    2247 Guadalupe St, Austin, TX 78713

    The Workshop on Social and Business Analytics will be held on March 28, 2014 at The Texas Union located at 2247 Guadalupe St, Austin, TX 78713 in the Shirley Bird Perry Ballroom.
    Parking Information


    Radisson Hotel & Suites Austin Downtown

    111 E. Cesar Chavez Street, Austin, TX 78701
    Website: Radisson Hotel
    Phone: 512-478-9611 

    A room block is in place for WSBA attendees for 2 nights, March 27th and 28th.  You may reserve a room via our dedicated booking website or call the reservations line at 512-478-9611 (toll-free 800-395-7046). Reserve a room before March 3rd to receive the discounted group rate!

    Additional Accommodations:

    The Star of Texas Inn & Austin Folk House
    611 W. 22nd St., Austin, TX 78705
    Website: The Star of Texas Inn
    Phone: 512-472-6700

    Four Seasons Hotel
    98 San Jacinto Blvd., Austin, Texas 78701
    Website: Four Seasons Austin
    Phone: 512-478-4500

    Hilton Austin
    500 East 4th Street, Austin, Texas 78701
    Website: Hilton Austin
    Phone: 512-482-8000

    Hyatt Regency Austin
    208 Barton Springs Road, Austin, Texas 78704
    Website: Hyatt Regency Austin
    Phone: 512-477-1234

    Omni Hotel Austin
    700 San Jacinto Blvd., Austin, Texas 78701
    Website: Omni Hotels
    Phone: 512-476-3700

    The Stephen F. Austin Inter-continental Hotel
    701 Congress Avenue, Austin, Texas 78701
    Website: Austin Intercontinental Hotel
    Phone: 512-457-8800

    Organizing Committee

    Prof Anitesh BaruaAnitesh Barua
    Information, Risk & Operations Management
    John ButlerJohn Butler
    Herb Kelleher Center for Entrepreneurship
    Asst Prof Rajiv GargRajiv Garg
    Assistant Professor
    Information, Risk & Operations Management
    Prof Sirkka JarvenpaaSirkka Jarvenpaa
    Information, Risk & Operations Management
    Maytal Saar-TsechanskyMaytal Saar-Tsechansky
    Associate Professor
    Information, Risk & Operations Management
    Garrett SonnierGarrett Sonnier
    Assistant Professor
    Raji SrinivasanRaji Srinivasan
    Frenkel Ter HofstedeFrenkel TerHofstede
    Associate Professor

    Contact us

    Registration, submission, and/or sponsorship inquiries may be directed to:

    Caroline Walls
    Nicole Gonzalez