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Texas Executive Education | Open Enrollment

New Product and Service Creation

Develop your idea for a new product or service into a comprehensive, profitable business model for revenue growth.


This program addresses the three most critical steps in launching new products or services: how to create market centric products, how to fund the development of the new offering, and how to put team members in optimal positions to execute effectively.

This two-day course offers discussions and practical workshops that focus on the fundamental structure of a business plan. In order to get the most out of this program, you should come prepared with a new product or service idea to develop.


  • Understand capital requirements and how to finance the development and growth of your new offering
  • Discover how to place the right people in the right positions to execute your plan effectively
  • Walk away with a solid business plan for a new product or service that can grow revenue for your organization 
  • Clearly communicate each stage of your plan to all stakeholders involved 


We encourage early registration. Class size is limited and often fills to capacity. We request registrations with payment at least three weeks in advance of the program start date.

Title: New Product and Service Creation Enroll Button
  • Spring 2014 - TBA
WHERE: AT&T Executive Education and Conference Center
Austin, Texas (map & directions)
DURATION: 2-day program: 8:30 a.m. - 4:30 p.m.
FACULTY: Rob Adams, Ph.D.
COST: $2560 - Individual Course
$12,000 - Marketing Certificate
The program fee includes materials, lunches and breaks.
Registration is not complete until payment is received.

Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.