Social Media Analytics
The rapid proliferation of social media has created an unprecedented opportunity for enterprises to engage in real-time interactions with customers, and to enhance brand, customer loyalty, competitiveness, growth and profitability. This course is designed to showcase the virtually unlimited opportunities that exist today to leverage the power of social media. It focuses on a gamut of issues related to strategic and operational aspects of a firm’s social media initiatives, metrics to capture social influence and business outcomes, and predictive analysis to link social media chatter to business performance. This course is especially valuable to those in business analytics, digital marketing, prediction modeling, consulting and general management.
Participants will develop expertise in the following areas:
- Strategic aspects and business value/ROI of social media analytics
- Metrics for assessing the effectiveness of social media strategies
- Collecting, analyzing, deriving insights from, and dashboarding social media chatter
- Techniques for sentiment analysis and text analytics with emphasis on predictive modeling
A significant part of the course involves real-world projects using software tools including Radian6/Trackur, SAS Enterprise/Text Miner, SAS sentiment analysis studio, and a host of network analysis tools.
Early registration is encouraged. Class size is limited and may fill to capacity. We request registrations with payment at least three weeks in advance of the program start date. Contact us to enroll.
||Social Media Analytics
- Spring 2014 TBA
- Fall 2014 TBA
||AT&T Executive Education and Conference Center
Austin, Texas (map & directions)
||2-day program: 8:30 a.m. - 4:30 p.m.
||Anitesh Barua, Ph.D.
||$2560 - Individual Course
The program fee includes materials, lunches and breaks.
Registration is not complete until payment is received.
Continuing Education Units (CEUs) and CPEs
Participants earn 1.4 CEUs or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.