Marketing Certificate

Learn to engage.

The Marketing Certificate Program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Earning a Marketing Certificate requires completion of three core classes (out of the five) and two electives. Core classes include Customer Centric Marketing, Driving Business Performance Through Marketing, Market Validation: Know Your Markets Before You Build Your Product or Service, Marketing of Innovations, and Strategic Pricing: An Analytic Approach to Maximizing Profits. The classes may be taken in any order and participants have two years to complete the requirements.

Key Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive marketplace
  • Examine what your market really wants -- instead of what it’s telling you
  • Learn how to launch the right products the right way

Who Should Attend

Executives, managers and professionals who have a marketing role, have come into a marketing role from a non-traditional angle, or who are not in a marketing role and would like to gain knowledge and capabilities related to the marketing field.

Marketing Certificate Classes

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
The Art and Science of Effective Negotiation
Market Validation
Marketing of Innovations
Strategic Pricing
Customer-Centric Marketing
Driving Business Performance Through Marketing
Social Media Analytics
Predictive Analytics
Data Analytics
Performance Management and Control

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

10/15/15 - 10/16/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
John Daly

Customer-Centric Marketing

Date
Duration
Location
Instructor

09/15/15 - 09/16/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kapil Jain
Kate Mackie

Data Analytics

Date
Duration
Location
Instructor

11/16/15 - 11/17/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Tom Shively
Thomas Sager

Driving Business Performance Through Marketing

Date
Duration
Location
Instructor

12/08/15 - 12/09/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kapil Jain
Kate Mackie

Market Validation

Date
Duration
Location
Instructor

11/11/15 - 11/12/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Rob Adams

Marketing of Innovations

Date
Duration
Location
Instructor

10/13/15 - 10/14/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ben Bentzin
Kapil Jain

Performance Management and Control

Date
Duration
Location
Instructor

10/08/15 - 10/09/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Brian Lendecky

Strategic Pricing

Date
Duration
Location
Instructor

08/26/15 - 08/27/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ben Bentzin
Raghunath Rao

The Art and Science of Effective Negotiation

Date
Duration
Location
Instructor

10/01/15 - 10/02/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
Gaylen Paulson
Janet Dukerich