Cellular Machines designs and manufactures a $399 monitoring device that uses the cell phone network to send text message alarms and continuously send reports to a Cloud Server. Installation takes five minutes and no IT skills are needed. While still a start-up company, Cellular Machines has installed over 170 products as part of a test marketing program through the Refrigeration Monitor website. Twenty percent of the customers have reordered. All of the software and circuit designs were done in-house. The success of the test marketing effort prompted the company to redesign the product to achieve 35% less cost and add a line of wireless temperature sensors. The TVL analysis will include recommendations of what markets to concentrate on and possible funding or merger opportunities.