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Texas Executive Education | Leading Innovation

Leading Innovation within Existing Organizations

“If a company really wants to do this and do it right, you have to think about the entire system that is the organization and make sure you’re properly thinking about the innovation process at every step.”

Ethan Burris
Assoc Prof of Management
McCombs School of Business

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Participant Resources

Does your company aim to innovate? Want more creative employees?


Organizations recognize the need for innovation in order to be more efficient and competitive. But how do you rigorously execute tried-and-true, well-thought-out strategies without crowding out innovation and creativity? More than one “innovative” company stagnated and declined because they didn't pursue, or couldn't capitalize, on new ideas.

This program focuses on the fundamental challenge of utilizing your existing capabilities while exploring innovations to support your future. You will discuss the challenges of simultaneous exploration and exploitation and learn tools and techniques to enable your organization and team to execute and innovate at the same time.


  • Recognizing organizational barriers to innovation
  • Developing an organizational framework for stimulating innovation
  • Generating new value through innovative business models
  • Innovating through design thinking
  • Developing leadership competencies around innovation
  • Creating a culture that stimulates innovation
  • Collaborating effectively across the organization to develop innovations
Title: Leading Innovation within Existing Organizations  Enroll
  • October 29-30, 2014
  • February 19-20, 2015
WHERE: AT&T Executive Education and Conference Center
Austin, Texas    (map & directions)
DURATION: 2-day program:  8:30 a.m. - 4:30 p.m.
FACULTY: Ethan Burris, Ph.D.Luis Martins, Ph.D.

$2,560  -  Individual Course
$14,400  -  Driving Business Innovation Certificate
The program fee includes all materials, lunches, and refreshments during breaks.
Registration is not complete until payment is received.


Early registration is encouraged. Class size is limited and often filled to capacity. We request registrations with payment at least three weeks in advance of the program start date.

Continuing Education Units (CEUs and CPEs)

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.