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Brand and Product Management

The goal of the Brand and Product Management concentration is to prepare you for positions in brand and product management across a broad array of industries. Positions associated with brand and product management typically include P/L responsibilities for a product or product line along with a strong advocacy role for the long-term success of the brand. Opportunities for brand management expertise continue to expand as a growing number of companies and industries recognize that their brands are often the most valuable asset that the company creates, markets and manages. While pioneered within the consumer packaged goods industry, brand and product management has become a critical component of almost every company’s competitive strategy.

Brand and product management jobs often entail running multi-million dollar product businesses and hence provide excellent opportunities for those interested in general business and entrepreneurship. As brand management skills have become critical in the more central marketing strategy efforts of many leading organizations, brand management is increasingly a route to CEO positions. Graduates of the program have also leveraged their brand management skills into account management positions with advertising and communication consulting firms.

Curriculum Requirements

Required courses:
  • MKT 282 - Analysis of Markets (flexible - core)
  • MKT 382 - Brand Management
  • MKT 382 - Strategic Marketing
Choose one course from the following:
DATA ANALYSIS
  • MKT 382 - Data Mining for Business Intelligence
  • MKT 382 - Marketing Analysis and Decision Making in an Information Age
  • MKT 382 - Marketing Information and Analysis
  • MKT 382 - Marketing Metrics
Choose one course from the following:
UNDERSTANDING CUSTOMERS
  • MKT 382 - Consumer Behavior
  • MKT 382 - Customer Insight
  • MKT 382 - Customer Strategy
Choose two courses from the following:
MARKETING MIX
  • MKT 382 - Integrated Marketing Communications
  • MKT 382 - Pricing Channels
  • MKT 382 - New Product Development
Recommended electives:
  • LEB 380 - Law for Entrepreneurs
  • MAN 385 - Consulting Capstone Practicum
  • MKT 382 - Marketing and Customer Insights Practicum/CCIMS Marketing Fellows
  • MKT 382 - Invisible Global Marketing
  • MKT 382 - Business and the Environment
  • MKT 382 - Corporate Governance
  • IB 395 - Emerging Markets
Total credit hours: 20
Faculty Contact: Susan Broniarczyk

Experiential Opportunities

Hands-on experiences complement, extend and continually refine classroom curriculum. Texas MBAs have an array of opportunities to experience hands-on learning, some of which are listed below:

Student Organizations

Student organizations open the doors to relationships, leadership development, professional growth, increased understanding and just plain fun. Below are some student organizations you may wish to consider as you look to tailor your Texas MBA experience.

Possible Career Paths

  • Account Manager
  • Assistant Brand Manager
  • Buyer
  • Consumer Insight Analyst
  • Product Manager
  • Shopper Marketing Manager
  • Strategic Planner

For more information on career opportunities, visit our Career Management web page.