University of Texas at Austin
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Texas MSM

Job Growth

The need for marketing specialists with a strong knowledge of analytics is increasing. Learn more about how the MSM can help you take advantage of this trend.

Learn More about MSM Career Opportunities


The MSM offers you exciting, relevant classes taught by faculty who have made their mark both in and out of the classroom.

Meet the MSM Faculty

Real Experience

All MSM students take a practicum course where they work with real businesses dealing with current issues.

Learn More about MSM's Practicum

Austin Business

Our curriculum was developed by practicing marketing managers and offers a great opportunity for those looking to break into the Austin start-up market.

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McCombs School of Business McCombs School of Business

Marketing at the university of texas

Master Science Marketing

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions. 

Things to know about the program:                                                                                                

  • Duration is 10 months from July to May 
  • Cohort style classes to enhance faculty to student interaction 
  • Fast-paced theoretical training paired with rigorous data analysis courses
  • Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
  • One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors. 

MSM Academics   MSM Admissions    Download the MSM Overview

The Master of Science in Marketing offers a thriving community for our students, connecting students across all four of the Master of Science Program degrees. To learn more about student life in the program, visit our Life at McCombs page (graduation information for current students available on this page!).

Life at McCombs‚Äč

Take the Next Step

Master Science Marketing Info

Attend an Info Session 

Stay up to date on upcoming info sessions by joining our general mailing list.

Can't make it for an info session? Watch an archived session at this link!

Speak with an Advisor! 
Office Hours: Wednesdays 2-4 pm
GSB 5.135

Contact Us

Krista Carver, Senior Academic Program Coordinator