University of Texas at Austin


McCombs School of Business McCombs School of Business

What You'll Learn

MSM What You'll Learn
MSM provides quantitative and thought-provoking marketing training that is: rigorous, focused on both left and right brain development, cutting edge, developed jointly with industry leaders, practical, and allows for hands-on learning experiences with local companies.
  • Leverage your existing Degree
  • No Work Experience Needed

Learn about the MSM Curriculum Attend an Info Session

Industry Events

Graduate Marketing Industry

Students in the MSM program interact with industry sponsors throughout the year in a series of speaker events, company treks, networking receptions, and many other opportunities for engagement.

MS Bridge Program

The MS Marketing Bridge Program offers students to complete their undergraduate degree and pursue a Master of Science in Marketing (MSM) degree. Admission to the program is competitive, but includes a number of benefits, including:

  • Open to all undergraduate majors
  • Dual enrollment in undergraduate degree and master's degree
  • Take MSM summer courses after the summer of your junior year 

Learn More the MS Bridge Program​

Austin Opportunities

Austin Opportunities

The Texas MSM gives you the chance to soak up all the incredible cuisine, music and outdoor living Austin, Texas is known for, but some of our program's most exciting perks are the local networking opportunities.

Referred to as the Silicon Hills, Austin’s tolerant, alternative culture combines with a very pro-business environment to make a city that's perfect for young entrepreneurs. In addition to the unique start-up scene, major companies like Google, Facebook, Apple, Dell, IBM, and GM all have headquarters or major hubs in metro-area. 

Learn More About Austin