University of Texas at Austin
Two students talk at a picnic table outside of the McCombs School of Business

Industry Snapshot

McCombs School of Business McCombs School of Business

MSM Industry Snapshot

The Master of Science in Marketing couples quantitative training with qualitative decision-making to prepare graduates for degrees at the cutting edge of marketing. Our students learn how to utilize data and analytics to make better informed marketing decisions, and the job market reflects a pressing need for these skillsets. Below are projected growth and income expectations for the marketing industry which MSM graduates may expect to enter. Questions regarding Industry Growth and anticipated job opportunities for MSM graduates may be directed to TexasMSM@mccombs.utexas.edu.

MSM Industry Snapshot Grad Hire Increase
MSM Industry Snapshot - Salary Premium
MSM Industry Snapshot CMOS
MSM Industry Snapshot - Digital Marketing
MSM Industry Snapshot Job Growth
MSM Industry Snapshot Graduate Hires
MSM Industry Snapshot Marketing Hires
MSM Industry Snapshot Ranking