Research and Insights from Texas Enterprise
Companies: Investors Are Counting (on) You - Lisa Koonce
When investors compare companies, they don’t always read financial reports. Instead, most just count how many times a firm beats or misses earnings forecasts. It’s new research from McCombs that can help predict how investor psychology affects stock prices.
Advertisers: Don't Ignore Your Unpaid Competition - Ashish Agarwal
Search engine advertising is a $70 billion industry, but whether a person clicks an ad or buys a product depends heavily on organic search results. New research shows factoring in that competition can improve ad spend by 6 percent.
Linguistic Cues in Annual Reports Signal Aggressive Tax Avoidance - Lillian Mills
Language matters: Research shows negative words used in annual reports predict which firms use tax aggressive strategies to free up cash.