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Student Organizations | Marketing Fellows
  • Class of 2014

    2014 Marketing Fellows Class

Marketing Fellows Structure

StructureMarketing Fellows Logo Small

  • Fellows who are selected to participate register for the weekly, two- to three-hour “CCIMS Marketing Fellows” course during their 2nd and 3rd semesters of their MBA program
  • There are two core elements to the program: 1) Curriculum and 2) Practicums.  In addition, there are multiple opportunities to further develop leadership skills and marketing acumen.

Curriculum

Leadership training (~40%)
  • Effective communication and presentation skills on how to gain support and mutual prioritization
  • Effective career management determining desired/right career path and how to achieve one’s goals
  • Effective management skills developing and supporting others to succeed

  • Strategic Thinking (~40%)
  • Strategic, big idea thinking on how to identify the next big thing, how to manage through options, and how to determine the optimal way to achieve success in the market place
  • Innovations in marketing on how to identify new opportunities within the market place based on consumer insights

  • Tactical Execution (~20%)
  • Effective agency management - getting the most from one’s agency
  • Launching and assessing marketing program performance

Practicums

Fellows participate in marketing projects for sponsoring companies in conjunction with their classroom experience. Special projects will give fellows the opportunity to apply their learning in real time for sponsoring companies.

  • Fellows are required to participate in at least one major project
  • CCIMS Marketing Fellows are surveyed so projects that fit their personal interests can be identified
  • These projects are strategic in nature and not limited to research oriented projects
  • Smaller and local companies are invited to participate so students can get involved in broader projects and possibly attend meetings, allowing for face‐to‐face interaction
  • Projects can turn into summer internships or ongoing “consulting” projects

Opportunities

Fellows will have opportunities throughout the school year to develop leadership skills and strengthen their marketing acumen outside of the curriculum and practicums.  Here are a few of those opportunities:

  • CCIMS MBA Brands Program
  • Marketing Conference
  • Marketing Brand Camp
  • Attendance at various marketing conferences 
  • Marketing Fellows officer positions