Tech | Web Team

Best Practices for Social Media

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"Tweeting By Faith", August 28, 2012

"Social Media In the Business of Higher Education" Huffington Post, June 27, 2012

"Status Update: A Little Uncomfortable" Times Higher Education (U.K.), September 6, 2012

"Schools That Are Smart at Social Media", September 12, 2012

"Why Online Education Has Gained Revolutionary Momentum" Mediashift, September 11, 2012 

"As Students Scatter Online, Colleges Try to Keep Up" The Chronicle of Higher Education, September 10, 2012

"Social Media Increases Student Engagement", August 5, 2012







A glossary of common social media terms and phrases

Social Media Defined

Have you checked your Facebook today? We bet you have!

Social media changed the way people connect, share and do business forever. Social platforms provide a unique opportunity to easily build an influential online presence through daily use - and have fun doing it! These agile venues allow us to share content (thoughts, articles, pictures and videos) quickly and efficiently, target and reach select audiences while creating a vast network of contacts. 

Currently, FacebookTwitter and LinkedIn are the most popular and effective social media sites. People often use all three in conjunction to build a vibrant and dynamic online presence to showcase their public persona, or represent organizations, brands, groups and ideas.

Social Media and Higher Ed Goals

Social media provides invaluable tools for folks in higher ed. The benefits of social sites are wide and varied, and we're still learning about their vast potential. Here are just a few ways social media empowers us to meet and exceed our goals.

  • You'll enjoy new opportunities for feedback and dialogue with your desired audience.
  • Fundraising goals are more attainable as you connect current students and their parents to alumni.
  • Administrators, professors and students have the ability to respond immediately to new issues and questions in real-time.
  • Easily update and amend processes and events, and expand the school knowledgebase as new information/feedback becomes available.
  • Instructors can publish new findings, opportunities and achievements in simple, universally-understood terms.
  • A far-reaching public forum is established for leading-edge research not yet recognized by top academic publications.
  • Scholars and schools get the chance to create a compelling public personality.


Page last updated: 5/4/2015