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Bring your learning to life. We partner with industry professionals to give MBA students a chance to tackle a real-world business challenge in supply chain and operations. Explore the strategies and tools that are driving supply chain innovations.

A "Friendlier" Supply Chain:

Sustainability/ESG Targets and Impacts


November 10-11, 2022 | AT&T Conference Center


As we move towards Industry 4.0, business as usual is no longer the norm. In fact, companies are expected to not only meet the demands of their consumers and financial performance targets of various other stakeholders, but to also integrate ESG issues into their business operations. Global supply chains come with inadvertent environmental and social costs. New technologies and innovations create opportunities for "friendlier" supply chains across environmental, social, and governance aspects.


Join us to discover how organizations set and attain ESG targets while continuing to achieve financial targets and satisfy stakeholders.

Operations Challenge

Make it real. We expose students to real-world supply chain and operations issues, and provide employers with an opportunity to meet top talent. Teams present their strategies directly to the case sponsor and a panel of cross industry judges.

Why Participate?

Real World Problem Solving

Tackle a realistic case prompt provided by Keurig Dr Pepper

Build Your Skills

Prepare through exclusive access to special sessions with 2nd year Fellows and case sponsor

Access Industry Leaders

Conference speakers and networking will follow the Challenge rounds

Display Your Talent

Assemble a team and present your solution to a cross-industry panel of judges

Win Prizes

Four team advance to the finals and split the case prize

All first-year Texas McCombs Full-Time MBA students are eligible to compete


Challenge Timeline

Activity schedule for the Operations Challenge
Team Registration Opens Monday 10/3 8:00 AM
Team Registration Closes Monday, 10/17 11:59 PM
Best Practices Session with 2Y Operations Fellows Monday, 10/24 4:00-5:00 PM
Case Release - Virtual Monday, 10/31 6:00-7:00 PM
Written Question Due Wednesday, 11/2 8:00 AM
Q&A Session with Case Sponsor - Virtual Friday, 11/4 12:00-1:00 PM
Practice Presentations with 2Y Operations Fellows 11/7-11/9 By Appointment
Case Solutions Due Wednesday, 11/9 6:00 PM
Preliminary Round Presentations - Virtual Thursday, 11/10 2:00-4:45 PM
Conference Speaker, Networking Thursday, 11/10 5:30-8:30 PM
Final Round Presentations - Live at AT&T Center Friday, 11/11 8:00-10:00 AM
Conference, Networking, Results Friday, 11/11 10:00 AM -2:00 PM

Form Your Team

Step One:

Assemble a team of four first-year Full-time MBA students. Teams may compete with three members, but teams of four are highly encouraged.

Step Two:

Assemble your team registration materials:

  • Team Name
  • Team Members - Name, Email
  • Resume - PDF format, file named "TeamName_LastName_FirstName.pdf"

Step Three:

One team member will register the team using the Team Registration link below.


Rules and Guidelines

Teams & Attendance

  1. Teams must consist of 3 or 4 first-year Full-Time MBA students. A max of 16 teams will compete.
  2. Teams may determine how the presentation delivery is divided among the team members. At least 3 team members must attend their presentation rounds.
  3. Preliminary and final round presentation order will be based on a random draw. If any team member has a class conflict during a presentation block, it must be reported to event organizers via email by 5:00 pm, Friday 11/4 for consideration.
  4. All team members are expected to attend the conference and networking sessions. Any conflicts must be reported to event organizers via email by 5:00 pm, Friday 11/4 for consideration. Failure to attend could result in disqualification. Winners must be present at the awards ceremony to receive prizes.
  5. Teams are expressly prohibited from discussing the case or accepting assistance from any person outside their team, with the exception of the written/live Q&A with the case sponsor, one practice presentation with approved 2Y, and one scheduled session with a McCombs communication coach. These persons may only provide clarification (case sponsor) or delivery feedback (2Y, coach), and are prohibited from helping the team develop their solution.

Q&A with Case Sponsor

  1. Teams have the opportunity to submit up to 5 written questions to the case sponsor. Written questions from each team will be accepted via template upload until 8:00 am, Wednesday 11/2. If a team submits multiple batches, only the first submission will be routed. A written response to each team will be returned Friday 11/4.
  2. Teams have the opportunity to ask the case sponsor clarifying questions during a live Q&A. The discussion will be open to all teams. The Q&A session will be held via Zoom from 12:00-1:00 pm on Friday 11/4.

Other Resources

  1. Teams are permitted to utilize any publicly available information to develop case solutions – written resource, UT Library databases, scholarly publication, internet, industry journals, academic textbooks, etc.
  2. Teams may schedule up to two practice presentations with an approved 2Y between 11/7-11/9. 2Ys are prohibited from helping the team develop their solution.
  3. Teams may schedule a one-hour session with a McCombs Communication Coach between 11/2 and 11/9. Coaches are prohibited from helping the team develop their solution. To access coaches, teams can utilize 15 minutes from each student's coaching allotment. Teams must contact coaches directly to set up practice/prep sessions.


  1. Case presentations must be submitted by 6:00 pm, Wednesday 11/9. The upload link will be provided in the “Presentation Submission” section on the event website. Presentations may NOT be changed in any way after submission.
  2. Presentations will be limited to 15 minutes. During the preliminary round, there will be an additional 5 minutes for Q&A, 5 minutes for a private judge’s discussion, and 10 minutes for verbal feedback.
  3. Teams will be randomly split into four preliminary round flights. Judges will select one team from each flight to proceed to the final round.
  4. Preliminary round assignments will be emailed to the teams by 9:00 pm, Wednesday 11/9. No changes can be made to the assignments after the release.
  5. Final round assignments will be emailed to the teams by 9:00 pm, Thursday 11/10. No changes can be made to the assignments after the release.
  6. Teams will arrive at least 5 minutes prior to the assigned presentation time. Failure to arrive on time could result in disqualification.
  7. Judges are provided a rubric for evaluating the presentations. However, judges are professionals in the field and may use the evaluation criteria as they see fit. Decisions by the judges will be final.  


  1. Winning prize amounts are paid to individuals. All winnings are considered taxable income and each person will be responsible for reporting that income to the IRS. For individuals without social security numbers, the taxable amount may be deducted from the initial prize.
  2. By participating in the event, you grant challenge organizers permission to publish any photographs taken during the event that contain you or your likeness for publicity purposes.


Take the Challenge

Operations Conference

Our two-day program will feature expert insights from the front lines of industry's sustainability / ESG transformation. Get involved in the discussion - take advantage of ample Q&A and networking opportunities.

Conference Schedule

Activity schedule for Operations Conference
Conference Check-In           AT&T Center Ballroom DE Thursday, 11/10 5:15-5:45 PM

Conference Keynote
Suzanne Fallender, Global VP ESG, Prologis

  5:45-6:30 PM
Conference Networking and Dinner   6:30-8:30 PM
Challenge Finalists Announced    8:15 PM
Challenge/Conference Check-In          AT&T Center Amphitheater 204 Friday, 11/11 7:15-11:00 AM
Challenge Final Round Presentations   8:00-10:00 AM
Conference Networking   10:00-11:00 AM
Conference Welcome   11:00-11:10 AM

Conference TED Talk
Kareemah Mohamed, Managing Director, Accenture

  11:10-11:45 AM

Conference TED Talk
Elisabeth Conrad, Global Senior Director, Anheuser-Busch

  11:45-12:20 PM
Conference Industry Panel
Student moderated discussion with NXP, P&G, Shell, YvesBlue
  12:20-12:55 PM
Conference Networking and Lunch   1:00-2:30 PM
Challenge Results Announced   2:00 PM

Meet the Speakers

More to come on our speakers and panelists. Stay tuned ...


    Whether you are an MBA student interested in showcasing your passion for operations, or an industry professional looking for new talent and peer perspective, make plans to join us. Sponsors and invited guests will join an exceptional group of MBA students and faculty, and help us deliver an event filled with real-world experience and insight. We invite companies to support the Challenge and Conference through one of our corporate partnership options.