Profit from the Ivory Tower: How Businesses Can Turn Eggheads Into Partners

The rise of data creation and the machine marked a huge opportunity for academics — in particular those focused on data science and computation — to embark on a more traditional career. And so something unthinkable happened: the academic and the marketer were forced to inhabit the same space. And while it's not always smooth sailing, it is always interesting.

Join University of Texas alum and digital marketing veteran Ken Cho, UT Assistant Professor of Statistics James Scott and UT Associate Professor of Computational Linguistics Jason Baldridge on January 29th for Profit from the Ivory Tower: How Businesses Can Turn Eggheads Into Partners as they talk about overcoming the clash to build a successful company, the real life struggles they have faced, and most importantly, what they have learned from each other.

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