Strategic Innovation: The Power of Design Thinking in Business

Many companies look to innovation as a driving force for expansion, exploration, and growth. But how do businesses today reconcile the “creative” side of business with the need for financial and analytical rigor? In this webinar, our speakers will introduce the concept of “design thinking” and how it can drive value creation and measurable business success. Join us Wednesday, Dec. 6, at our free webinar. Our speakers include Liz Rogers, a UT design lecturer, and Carl Spetzler, a business innovator.

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Speakers

Carl Spetzler

Carl Spetzler

Carl Spetzler has helped top business leaders over 40 years to create innovative new strategies that deal with the complexities of uncertainty and risk over long time horizons. CEO and Chairman of Strategic Decisions Group, he is the lead author of Decision Quality: Value Creation from Better Business Decisions (Wiley, 2016).

Liz Rogers

Liz Rogers

Liz Rogers is a design lecturer at the University of Texas with the Center for integrated Design. She has over 16 years of experience working in the design industry, most recently at IBM, where she works as a senior design researcher, helping product teams design compelling products and experiences based on a deep understanding of user needs, motivations, and behaviors.

Sponsor

This webinar is brought to you by collaboration of Texas Executive Education at The University of Texas at Austin, and by the SDG Decision Education Center. Learn how you can earn a certificate in Strategic Decision and Risk Management by completing six 2½-day Texas Executive Education courses.

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