Marketing Certificate

Learn to engage.

The Marketing Certificate Program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Earning a Marketing Certificate requires completion of three core classes (out of the five) and two electives. Core classes include Product Marketing for Technical Professionals, Mastering Marketing Mix Design, Innovation and Commercialization, New Product Marketing, and Strategic Pricing: An Analytic Approach to Maximizing Profits. The classes may be taken in any order and participants have three years to complete the requirements.

Key Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive marketplace
  • Examine what your market really wants -- instead of what it’s telling you
  • Learn how to launch the right products the right way

Who Should Attend

Executives, managers and professionals who have a marketing role, have come into a marketing role from a non-traditional angle, or who are not in a marketing role and would like to gain knowledge and capabilities related to the marketing field.

Marketing Certificate Classes

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
Data Analytics
Innovation and Commercialization
Leading Change and Driving Innovative Thinking
Mastering Marketing Mix Design
Negotiation and Collaborative Decision-Making
New Product Marketing
Performance Management and Control
Predictive Analytics with Machine Learning & Data Mining
Product Marketing for Technical Professionals
Strategic Pricing

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

11/02/17 - 11/03/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
John Daly

04/12/18 - 04/13/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
John Daly

Data Analytics

Date
Duration
Location
Instructor

11/06/17 - 11/07/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Tom Shively
Thomas Sager

05/07/18 - 05/08/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Tom Shively
Thomas Sager

Innovation and Commercialization

Date
Duration
Location
Instructor

11/29/17 - 12/01/17

3-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Leading Change and Driving Innovative Thinking

Date
Duration
Location
Instructor

10/16/17 - 10/20/17

5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ethan Burris
John Daly
Luis Martins

02/05/18 - 02/09/18

5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ethan Burris
John Daly
Luis Martins

Mastering Marketing Mix Design

Date
Duration
Location
Instructor

11/15/17 - 11/16/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain

05/10/18 - 05/11/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain

Negotiation and Collaborative Decision-Making

Date
Duration
Location
Instructor

09/20/17 - 09/22/17

2.5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Gaylen Paulson
Janet Dukerich
Carl Spetzler
Steven Tani

02/26/18 - 02/28/18

2.5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Gaylen Paulson
Janet Dukerich
Carl Spetzler
Steven Tani

New Product Marketing

Date
Duration
Location
Instructor

10/12/17 - 10/13/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ben Bentzin
Kapil Jain

03/01/18 - 03/02/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ben Bentzin
Kapil Jain

Performance Management and Control

Date
Duration
Location
Instructor

12/05/17 - 12/06/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Brian Lendecky

06/19/18 - 06/20/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Brian Lendecky

Predictive Analytics with Machine Learning & Data Mining

Date
Duration
Location
Instructor

11/08/17 - 11/09/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Maytal Saar-Tsechansky

05/09/18 - 05/10/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Maytal Saar-Tsechansky

Product Marketing for Technical Professionals

Date
Duration
Location
Instructor

09/19/17 - 09/20/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain

02/15/18 - 02/16/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain