Marketing Certificate

Learn to engage.

The Marketing Certificate program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Requirements

  • 5 credits (2-day and 3-day classes = 1 credit; 5-day class = 2 credits) are required to complete the certificate
  • Participants must take both core classes, as well as any 3 additional Elective credits from the catalog
  • Classes may be taken in any order, and participants have three years to complete the requirements
  • All two- through five-day courses in this brochure may be used to fulfill the requirements of this certificate

Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive environment
  • Examine what your market really wants—instead of what it’s telling you
  • Learn how to launch the right products the right way

Core Courses (earn two credits)

  • Digital Marketing Strategy & Execution = 1 credit
  • Marketing Analytics = 1 credit

Suggested Electives

  • Building Engagement: What Leaders Do to Manage Talent & Build Allegiance = 1 credit
  • Data Analytics = 1 credit
  • Leading Change and Driving Innovative Thinking = 2 credits
  • Performance Management and Control = 1 credit
  • Predictive Analytics = 1 credit
  • Negotiation and Collaborative Decision-Making = 1 credit
  • Strategic Pricing: An Analytic Approach to Maximizing Profits = 1 credit

Marketing Certificate Classes

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
Data Analytics
Digital Marketing Strategy and Execution
Leading Change and Driving Innovative Thinking
Marketing Analytics
Negotiation and Collaborative Decision Making
Performance Management and Control
Predictive Analytics with Machine Learning & Data Mining
Strategic Pricing

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

05/02/19 - 05/03/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Doug Dierking
John Daly

10/31/19 - 11/01/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Doug Dierking
John Daly

Data Analytics

Date
Duration
Location
Instructor

05/13/19 - 05/14/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Thomas Shively
Thomas Sager

11/04/19 - 11/05/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Thomas Shively
Thomas Sager

Digital Marketing Strategy and Execution

Date
Duration
Location
Instructor

03/27/19 - 03/28/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Stephen Walls

Leading Change and Driving Innovative Thinking

Date
Duration
Location
Instructor

03/04/19 - 03/08/19

5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Luis Martins
Y. Sekou Bermiss
John Daly

10/07/19 - 10/11/19

5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Luis Martins
Y. Sekou Bermiss
John Daly

Marketing Analytics

Date
Duration
Location
Instructor

04/24/19 - 04/25/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Stephen Walls

Negotiation and Collaborative Decision Making

Date
Duration
Location
Instructor

02/27/19 - 02/28/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Gaylen Paulson
Steven Tani
Carl Spetzler
Janet Dukerich

10/30/19 - 10/31/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Gaylen Paulson
Janet Dukerich

Performance Management and Control

Date
Duration
Location
Instructor

12/11/18 - 12/12/18

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Brian Lendecky

06/20/19 - 06/21/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Brian Lendecky

12/10/19 - 12/11/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Brian Lendecky

Predictive Analytics with Machine Learning & Data Mining

Date
Duration
Location
Instructor

05/15/19 - 05/16/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Maytal Saar-Tsechansky

11/06/19 - 11/07/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Maytal Saar-Tsechansky