Marketing Certificate

Learn to engage.

The Marketing Certificate program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Requirements

  • 5 credits (2-day and 3-day classes = 1 credit; 5-day class = 2 credits) are required to complete the certificate
  • Participants must take 3 of the 4 available Core classes, as well as any 2 additional Elective credits from the catalog
  • Classes may be taken in any order, and participants have three years to complete the requirements
  • All two- through five-day courses in this brochure may be used to fulfill the requirements of this certificate

Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive environment
  • Examine what your market really wants—instead of what it’s telling you
  • Learn how to launch the right products the right way

Core Courses (earn three credits)

  • Product Marketing for Technical Professionals = 1 credit
  • Mastering Marketing Mix Design = 1 credit
  • New Product Marketing = 1 credit
  • Strategic Pricing: An Analytic Approach to Maximizing Profits = 1 credit

Suggested Electives

  • Building Engagement: What Leaders Do to Manage Talent & Build Allegiance = 1 credit
  • Data Analytics = 1 credit
  • Leading Change and Driving Innovative Thinking = 2 credits
  • Performance Management and Control = 1 credit
  • Predictive Analytics = 1 credit
  • Negotiation and Collaborative Decision-Making = 1 credit

Marketing Certificate Classes

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
Data Analytics
Leading Change and Driving Innovative Thinking
Negotiation and Collaborative Decision-Making
Performance Management and Control
Predictive Analytics with Machine Learning & Data Mining

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

11/01/18 - 11/02/18

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Doug Dierking
John Daly

05/02/19 - 05/03/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Doug Dierking
John Daly

Data Analytics

Date
Duration
Location
Instructor

11/05/18 - 11/06/18

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Thomas Shively
Thomas Sager

05/13/19 - 05/15/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Thomas Shively
Thomas Sager

Leading Change and Driving Innovative Thinking

Date
Duration
Location
Instructor

10/08/18 - 10/12/18

5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Doug Dierking
Gaylen Paulson
Y. Sekou Bermiss
Luis Martins

03/04/19 - 03/08/19

5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

John Daly
Y. Sekou Bermiss
Luis Martins

Negotiation and Collaborative Decision-Making

Date
Duration
Location
Instructor

10/03/18 - 10/05/18

2.5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Gaylen Paulson
Steven Tani
Carl Spetzler
Janet Dukerich

02/27/19 - 03/01/19

2.5-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Gaylen Paulson
Steven Tani
Carl Spetzler
Janet Dukerich

Performance Management and Control

Date
Duration
Location
Instructor

12/11/18 - 12/12/18

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Brian Lendecky

06/13/19 - 06/14/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Brian Lendecky

Predictive Analytics with Machine Learning & Data Mining

Date
Duration
Location
Instructor

11/07/18 - 11/08/18

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

05/15/19 - 05/17/19

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Maytal Saar-Tsechansky