Marketing Certificate

Learn to engage.

The Marketing Certificate program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Requirements

  • 5 credits (2-day and 3-day classes = 1 credit; 5-day class = 2 credits) are required to complete the certificate
  • Participants must take both core classes, as well as any 3 additional Elective credits from the catalog
  • Classes may be taken in any order, and participants have three years to complete the requirements
  • All two- through five-day courses in this brochure may be used to fulfill the requirements of this certificate

Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive environment
  • Examine what your market really wants—instead of what it’s telling you
  • Learn how to launch the right products the right way

Core Courses (earn two credits)

  • Digital Marketing Strategy & Execution = 1 credit
  • Marketing Analytics = 1 credit

Suggested Electives

  • Building Engagement: What Leaders Do to Manage Talent & Build Allegiance = 1 credit
  • Data Analytics = 1 credit
  • Leading Change and Driving Innovative Thinking = 2 credits
  • Performance Management and Control = 1 credit
  • Predictive Analytics = 1 credit
  • Negotiation and Collaborative Decision-Making = 1 credit
  • Strategic Pricing: An Analytic Approach to Maximizing Profits = 1 credit

Marketing Certificate Classes

Advocacy, Influence and Power
Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
Data Analytics
Decision and Risk Analysis
Decision Quality: Make the Right Choice Every Time
Design Thinking Essentials for Business
Digital Marketing Strategy and Execution
Finance and Accounting for Non-Financial Managers
Financial Strategies for Value Creation
Fostering Innovation and Creativity
Gaining & Analyzing Key Insights to Drive Innovation
Human Biases in Decision Making: Avoiding the Traps
Leading and Motivating Dispersed Teams
Leading Change
Leading High Performance Teams
Leading Strategic Decision Making
Marketing Analytics
Mastering Ideation & Prototyping to Drive Innovation
Mergers & Acquisitions
Modeling and Analytics for Strategic Insight
Negotiation and Collaborative Decision Making
People Analytics: Data Driven Results
Performance Management and Control
Predictive Analytics with Machine Learning & Data Mining
Refining Your Leadership Approach and Style
Scenarios and Forecasting: Planning for Uncertainty
Storytelling to Deepen Understanding & Create Impact
Strategic Management
Strategic Pricing
Supply Chain Foundations
Supply Chain Procurement and Sourcing
Supply Chain Risk
Supply Chain Sales and Operations Planning and Logistics

Advocacy, Influence and Power

Date
Duration
Location
Instructor

09/27/21 - 10/01/21

5- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Brazos

John Daly
David Harrison
Sharon Jarvis
Gaylen Paulson

01/24/22 - 01/28/22

5- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

John Daly
David Harrison
Sharon Jarvis
Gaylen Paulson

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

11/16/21 - 11/17/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Doug Dierking
John Daly

04/26/22 - 04/27/22

2- Days

The Course will now be held in an Interactive Live Online format.

Doug Dierking
John Daly

Data Analytics

Date
Duration
Location
Instructor

11/01/21 - 11/02/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Thomas Sager
Thomas Shively

05/09/22 - 05/10/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Thomas Sager
Thomas Shively

Decision and Risk Analysis

Date
Duration
Location
Instructor

11/18/21 - 11/19/21

2- Days

The Course will now be held in an Interactive Live Online format.

James Dyer
Eric Bickel

Decision Quality: Make the Right Choice Every Time

Date
Duration
Location
Instructor

09/20/21 - 09/21/21

2- Days

Hybrid Option - AT&T Executive Education & Conference Center OR "Live" Online

Eric Bickel
Bruce Judd

On Demand

On-Demand - 60 Days to complete from time of payment.

Eric Bickel
Bruce Judd
Carl Spetzler

04/18/22 - 04/19/22

2- Days

Hybrid Option - AT&T Executive Education & Conference Center OR "Live" Online

Eric Bickel
Bruce Judd

Digital Marketing Strategy and Execution

Date
Duration
Location
Instructor

03/24/22 - 03/25/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Christopher Aarons

Finance and Accounting for Non-Financial Managers

Date
Duration
Location
Instructor

09/13/21 - 09/17/21

5- Days

The Course will now be held in an Interactive Live Online format.

Eric Hirst
James (Jim) Nolen

02/28/22 - 03/04/22

5- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Eric Hirst
James (Jim) Nolen

Financial Strategies for Value Creation

Date
Duration
Location
Instructor

11/08/21 - 11/10/21

3- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

James (Jim) Nolen
Brian Lendecky

03/07/22 - 03/09/22

3- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Brazos

James (Jim) Nolen
Brian Lendecky

Fostering Innovation and Creativity

Date
Duration
Location
Instructor

10/06/21 - 10/07/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Luis Martins
John Daly

03/10/22 - 03/11/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Luis Martins
John Daly

Human Biases in Decision Making: Avoiding the Traps

Date
Duration
Location
Instructor

10/18/21 - 10/19/21

2- Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705, Room 201

Raghunath Rao
Eric Bickel
Jennifer Meyer

03/21/22 - 03/22/22

2- Days

The Course will now be held in an Interactive Live Online format.

Eric Bickel
Jennifer Meyer
Raj Raghunathan

Leading and Motivating Dispersed Teams

Date
Duration
Location
Instructor

12/02/21 - 12/03/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

John Daly
Doug Dierking
Deirdre Mendez

05/24/22 - 05/25/22

2- Days

The Course will now be held in an Interactive Live Online format.

John Daly
Doug Dierking
Deirdre Mendez

Leading Change

Date
Duration
Location
Instructor

10/04/21 - 10/05/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Brazos

John Daly
Luis Martins

03/08/22 - 03/09/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

John Daly
Luis Martins

Leading High Performance Teams

Date
Duration
Location
Instructor

09/01/21 - 09/02/21

2- Days

The Course will now be held in an Interactive Live Online format.

Ethan Burris
John Daly

02/09/22 - 02/10/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

John Daly
Ethan Burris

Leading Strategic Decision Making

Date
Duration
Location
Instructor

09/22/21 - 09/23/21

2- Days

Hybrid Option - AT&T Executive Education & Conference Center OR "Live" Online

Eric Bickel
Bruce Judd

On Demand

On-Demand - 60 Days to complete from time of payment.

Bruce Judd
Eric Bickel

04/20/22 - 04/21/22

2- Days

Hybrid Option - AT&T Executive Education & Conference Center OR "Live" Online

Eric Bickel
Bruce Judd

Marketing Analytics

Date
Duration
Location
Instructor

04/12/22 - 04/13/22

2- Days

The Course will now be held in an Interactive Live Online format.

Garrett Sonnier

Modeling and Analytics for Strategic Insight

Date
Duration
Location
Instructor

On Demand

On-Demand - 60 Days to complete from time of payment.

Eric Bickel
Steven Tani

02/14/22 - 02/15/22

2- Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705, Room 201

Eric Bickel
Steven Tani

Negotiation and Collaborative Decision Making

Date
Duration
Location
Instructor

10/21/21 - 10/22/21

2- Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705, Room 201

Gaylen Paulson
Janet Dukerich

12/08/21 - 12/09/21

2- Days

The Course will now be held in an Interactive Live Online format.

Gaylen Paulson
Janet Dukerich

02/16/22 - 02/17/22

2- Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705, Room 201

Gaylen Paulson
Janet Dukerich

06/06/22 - 06/07/22

2- Days

The Course will now be held in an Interactive Live Online format.

Gaylen Paulson
Melissa Murphy

People Analytics: Data Driven Results

Date
Duration
Location
Instructor

02/03/22 - 02/04/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Ethan Burris
Christopher Patton

Performance Management and Control

Date
Duration
Location
Instructor

12/06/21 - 12/07/21

2- Days

The Course will now be held in an Interactive Live Online format.

Brian Lendecky

04/21/22 - 04/22/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Predictive Analytics with Machine Learning & Data Mining

Date
Duration
Location
Instructor

11/04/21 - 11/05/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Maytal Saar-Tsechansky

05/11/22 - 05/12/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Maytal Saar-Tsechansky

Refining Your Leadership Approach and Style

Date
Duration
Location
Instructor

04/04/22 - 04/08/22

5- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Ethan Burris
Shefali Patil

Scenarios and Forecasting: Planning for Uncertainty

Date
Duration
Location
Instructor

11/15/21 - 11/16/21

2- Days

The Course will now be held in an Interactive Live Online format.

Eric Bickel
Bruce Judd

Strategic Management

Date
Duration
Location
Instructor

10/07/21 - 10/08/21

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Brazos

Stephen Courter
Michael Peterson

04/28/22 - 04/29/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

Michael Peterson
Stephen Courter