Marketing Certificate

Learn to engage.

The Marketing Certificate program is designed to advance your understanding of marketing theory and practices, strategic planning and management, and market research. Stay competitive with flexible classes that expand your knowledge and understanding of marketing as it fits with business performance as a whole.

Requirements

  • 5 credits (2-day and 3-day classes = 1 credit; 5-day class = 2 credits) are required to complete the certificate
  • Participants must take 3 of the 4 available Core classes, as well as any 2 additional Elective credits from the catalog
  • Classes may be taken in any order, and participants have three years to complete the requirements
  • All two- through five-day courses in this brochure may be used to fulfill the requirements of this certificate

Benefits

  • Develop a thorough understanding of the concepts behind marketing strategy
  • Acquire a foundation for building internally consistent marketing campaigns
  • Learn how to market effectively in a dynamic, competitive environment
  • Examine what your market really wants—instead of what it’s telling you
  • Learn how to launch the right products the right way

Core Courses (earn three credits)

  • Product Marketing for Technical Professionals = 1 credit
  • Mastering Marketing Mix Design = 1 credit
  • New Product Marketing = 1 credit
  • Strategic Pricing: An Analytic Approach to Maximizing Profits = 1 credit

Suggested Electives

  • Building Engagement: What Leaders Do to Manage Talent & Build Allegiance = 1 credit
  • Data Analytics = 1 credit
  • Leading Change and Driving Innovative Thinking = 2 credits
  • Performance Management and Control = 1 credit
  • Predictive Analytics = 1 credit
  • Negotiation and Collaborative Decision-Making = 1 credit

Marketing Certificate Classes

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance
Data Analytics
Innovation and Commercialization
Leading Change and Driving Innovative Thinking
Mastering Marketing Mix Design
Negotiation and Collaborative Decision-Making
New Product Marketing
Performance Management and Control
Predictive Analytics with Machine Learning & Data Mining
Product Marketing for Technical Professionals
Strategic Pricing

Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

Date
Duration
Location
Instructor

11/02/17 - 11/03/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
John Daly

04/12/18 - 04/13/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Doug Dierking
John Daly

11/01/18 - 11/02/18

2-Days

Rowling Hall W 20th St Austin, TX 78705

Doug Dierking
John Daly

Data Analytics

Date
Duration
Location
Instructor

11/06/17 - 11/07/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Tom Shively
Thomas Sager

05/07/18 - 05/08/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Tom Shively
Thomas Sager

11/05/18 - 11/06/18

2-Days

Rowling Hall W 20th St Austin, TX 78705

Tom Shively
Thomas Sager

Leading Change and Driving Innovative Thinking

Date
Duration
Location
Instructor

02/05/18 - 02/09/18

5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

John Daly
Ethan Burris
Luis Martins

10/08/18 - 10/12/18

5-Days

Rowling Hall W 20th St Austin, TX 78705

John Daly
Ethan Burris
Luis Martins

Mastering Marketing Mix Design

Date
Duration
Location
Instructor

11/15/17 - 11/16/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain

05/10/18 - 05/11/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain

Negotiation and Collaborative Decision-Making

Date
Duration
Location
Instructor

02/26/18 - 02/28/18

2.5-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Steven Tani
Gaylen Paulson
Janet Dukerich
Carl Spetzler

10/03/18 - 10/05/18

2.5-Days

Rowling Hall W 20th St Austin, TX 78705

Gaylen Paulson
Janet Dukerich

New Product Marketing

Date
Duration
Location
Instructor

03/01/18 - 03/02/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Ben Bentzin
Kapil Jain

Performance Management and Control

Date
Duration
Location
Instructor

12/05/17 - 12/06/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Brian Lendecky

06/19/18 - 06/20/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Brian Lendecky

12/11/18 - 12/12/18

2-Days

Rowling Hall W 20th St Austin, TX 78705

Brian Lendecky

Predictive Analytics with Machine Learning & Data Mining

Date
Duration
Location
Instructor

11/08/17 - 11/09/17

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Maytal Saar-Tsechansky

05/09/18 - 05/10/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Maytal Saar-Tsechansky

11/07/18 - 11/08/18

2-Days

Rowling Hall W 20th St Austin, TX 78705

Maytal Saar-Tsechansky

Product Marketing for Technical Professionals

Date
Duration
Location
Instructor

02/15/18 - 02/16/18

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kate Mackie
Kapil Jain