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Julie Irwin

Julie Irwin

Professor, Business, Government and Society Marketing
Marlene and Morton Meyerson Centennial Professor of Business, McCombs School

  • Ph.D., University of Colorado
  • Dr. Irwin is the Marlene and Morton Meyerson Centennial Professor of Business at the McCombs School. In addition to the University of Texas, she has served on the faculty of the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania (visiting appointment). She has been interested in decision making her entire academic career.

    She received her Ph.D. in cognitive psychology from the University of Colorado and post-doctoral training in the Quantitative Psychology division of the Psychology Department at the University of Illinois. She serves on multiple Editorial Boards (for example, Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Behavioral Decision Making, and Journal of Economic Psychology) and has served as a Guest Editor and an Associate Editor as well as the Conference Chair for the annual meetings of the Society for Judgment and Decision Making.

    Dr. Irwin has published over forty refereed journal articles and book chapters and has served as a Principle Investigator on two National Science Foundation grants. Her work has been cited over 3700 times. In addition to academic research, she enjoys writing for publications such as Forbes, Harvard Business Review, and the Conversation. Her primary research interest is in consumer decision making, especially about issues invoking ethics, prosocial behavior, and well-being. She also has an ongoing research interest in research methodology and statistics. Her teaching responsibilities include Behavioral Economics (MBA) and Business Ethics (MBA and undergraduate).