Design Thinking Essentials for Business

Designed as a rapid immersion delivering maximum value for attendees, this course focuses on crucial concepts essential to gaining deeper insights into customer behaviors, decision points and actions.

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Overview

Translate insights into understandable and usable conclusions, and define key customer challenges. Through a hands-on, project-based experience you will generate ideas and prototypes to solve customer problems, and design experiences that respond to a customer-driven world. Come away with practical knowledge you can put to use immediately. Examples from many different contexts will be discussed in class, including for-profit & not-for-profit, product-based and service-based, entrepreneurial and large corporate organizations.

This class is available for university credit. Please contact Lynn Slattery at Lynn.Slattery@mccombs.utexas.edu or 512.471.5893 for more information.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two-day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.

Benefits

  • Discover the key stages and components of a Design Thinking framework to apply in organizations that desire a more reliable and sustainable approach to innovation
  • Develop well-honed problem definition statements that significantly enhance idea creation in teams

Additional Information

Prerequisites:None
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.


Faculty

Stephen Walls

Stephen Walls is a Senior Lecturer in the Marketing Department at The University of Texas at Austin. He teaches courses on Marketing Principles, Brand Management, Digital/Social/Mobile Marketing, and Design Thinking within the BBA and MBA programs, along with the Masters in Engineering Management program. He has received a number of teaching awards since joining the McCombs faculty in 2002. Stephen also works on several initiatives across the college, including the design of new graduate business education center, Robert B. Rowling Hall, and the development of McCombs’ first online foundation courses.

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Upcoming Sessions

Design Thinking Essentials for Business (In-Person)

Price: $2,950.00

Date
Duration
Location
Instructor

04/28/20 - 04/29/20

2-Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701

Stephen Walls