Gaining & Analyzing Key Insights to Drive Innovation

The capability to capture and analyze extremely large sets of quantitative data have dramatically transformed our ability to see what has happened in the past and what is happening today.

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Overview

However, the key insights that drive more significant innovation are most often not living inside big data – they are more often based on what people are trying to achieve in the broader context of their lives. In this class you will satisfy the need to create and execute robust immersive research methods, and pair it with productive insight analysis. You will come away with the background, tools, and hands-on practice to build these in-depth qualitative research and analytical approaches, and expand your organization’s abilities to more reliably generate key insights that are critical to the innovation process.

This class is available for university credit. Please contact Lynn Slattery at Lynn.Slattery@mccombs.utexas.edu or 512.471.5893 for more information.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two & Half Day Concentrated Program

Registration begins 30 minutes before class starts. Classes beginning on Monday start at 8:00 am and conclude at 12:00pm on Wednesday. Classes beginning on Wednesday start at 1:00 pm and conclude at 5:00 pm on Friday.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.

Benefits

  • Understand the limitations in data collection and team brainstorming activities that constrain many organizations from being more innovative
  • Construct robust and rigorous research methods to produce more helpful key insights
  • Enhance your team’s ability to analyze the qualitative insights that drive a deeper understanding of unmet needs

Additional Information

Prerequisites:None
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.


Faculty

Stephen Walls

Stephen Walls is a Senior Lecturer in the Marketing Department at The University of Texas at Austin. He teaches courses on Marketing Principles, Brand Management, Digital/Social/Mobile Marketing, and Design Thinking within the BBA and MBA programs, along with the Masters in Engineering Management program. He has received a number of teaching awards since joining the McCombs faculty in 2002. Stephen also works on several initiatives across the college, including the design of new graduate business education center, Robert B. Rowling Hall, and the development of McCombs’ first online foundation courses.

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Upcoming Sessions

There are no In-Person sessions scheduled at this time. For more information about the next class date, please contact us at execed@mccombs.utexas.edu or 512-471-5893.