Mastering Ideation & Prototyping to Drive Innovation

We’ve all stared at a blank page hoping for inspiration to strike. Teams need much more reliable and productive idea generation methods.

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This class will assist you in creating the next great products, services, and experiences that produce more value for your customers and more value for your organization. Many small but effective changes to the ideation process can dramatically improve every member of your team’s ability to generate more ideas, thus addressing the design challenge and producing higher quality ideas for your organization. Through hands-on practice, you will focus on how teams can leverage the power of rapid prototyping to learn more about your ideas faster. From there, you will drive through a series of iterations that will lead to more actionable innovations for your organization to pursue.

This class is available for university credit. Please contact Lynn Slattery at or 512.471.5893 for more information.

Design Thinking

Infusing a human-centered design approach propels organizations to become better and more consistent at creating and implementing innovative ideas.

Two & Half Day Concentrated Program

Registration begins 30 minutes before class starts. Classes beginning on Monday start at 8:00 am and conclude at 12:00pm on Wednesday. Classes beginning on Wednesday start at 1:00 pm and conclude at 5:00 pm on Friday. Undo

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


  • Practice ideation techniques that can greatly increase the quantity and quality of possible design solutions
  • Explore various prototyping techniques for physical products, services, and digital experiences
  • Consider how stakeholder testing can provide valuable feedback to the design process to ensure more successful implementation of new innovations

Additional Information

CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.0
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.


Stephen Walls

Stephen Walls is a Senior Lecturer in the Marketing Department at The University of Texas at Austin. He teaches courses on Marketing Principles, Brand Management, Digital/Social/Mobile Marketing, and Design Thinking within the BBA and MBA programs, along with the Masters in Engineering Management program. He has received a number of teaching awards since joining the McCombs faculty in 2002. Stephen also works on several initiatives across the college, including the design of new graduate business education center, Robert B. Rowling Hall, and the development of McCombs’ first online foundation courses.

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Upcoming Sessions

There are no sessions scheduled at this time. For more information about the next class date, please contact us at or 512-471-5893.