Strategic and Business Model Innovation
Study how firms engage in strategic and business model innovation to develop game-changing strategies that disrupt industries, create new market spaces, and make competitors irrelevant.
Many companies look at technology and product breakthroughs as the keys to innovation. But some of the icons of innovation, such as Apple, Google, 3M and P&G, have generated their fastest and most profitable growth through strategic and business model innovation.
This class introduces how firms engage in these practices to develop game-changing strategies that disrupt industries, create new market spaces, and make competitors irrelevant. You will learn the tools and techniques to create new market opportunities by changing value propositions and business models and to assess the economic impact of different business model choices.
Rob Adams, Ph.D., Lecturer, Department of Management
Violina Rindova, Ph.D., Professor, Department of Management
06/04/15 - 06/05/15
8:30 a.m. - 4:30 p.m.
JJ Pickle Research Campus - Commons Learning Center
10100 Burnet Rd, Bldg. 137
Austin, TX 78758
Rob AdamsViolina Rindova