Strategic and Business Model Innovation

IC|Innovation and Creativity

Study how firms engage in strategic and business model innovation to develop game-changing strategies that disrupt industries, create new market spaces, and make competitors irrelevant.

Objective

Many companies look at technology and product breakthroughs as the keys to innovation. But some of the icons of innovation, such as Apple, Google, 3M and P&G, have generated their fastest and most profitable growth through strategic and business model innovation.

This class introduces how firms engage in these practices to develop game-changing strategies that disrupt industries, create new market spaces, and make competitors irrelevant. You will learn the tools and techniques to create new market opportunities by changing value propositions and business models and to assess the economic impact of different business model choices.

Topics
  • What strategic innovation is and why it matters
  • What business models are and how they are innovated
  • How business model innovation is leveraged in competitive disruption
  • Michael Porter’s definition of strategy
  • How to analyze your industry to get a competitive advantage
  • Common mistakes in firms’ innovation strategies
  • Performance impact of strategic innovation
Benefits
  • Develop a broad perspective on innovation through the use of an innovation radar
  • Understand the tools for strategic and business model innovation
  • Understand the processes for opportunity discovery and creation
  • Analyze business model cost drivers and differentiators
Faculty

Rob Adams, Ph.D., Lecturer, Department of Management
Violina Rindova, Ph.D., Professor, Department of Management

Course Details

Price: $2,560.00

Strategic and Business Model Innovation

Date
Duration
Location
Instructor

06/04/15 - 06/05/15

8:30 a.m. - 4:30 p.m.

JJ Pickle Research Campus - Commons Learning Center 10100 Burnet Rd, Bldg. 137 Austin, TX 78758

Rob Adams
Violina Rindova