Develop a thorough understanding of the concepts behind marketing strategy. Acquire a foundation for building internally consistent marketing campaigns.
Everyone within an organization has the power to build up or tear down your brand. Understanding markets and how you create value is a critical factor for your organization’s success. Whether you are developing marketing campaigns or need a better understanding of the part you play in your organization’s marketing strategy, this program emphasizes and explores the importance of a marketing mindset across departments. Designed to help you develop a thorough understanding of the concepts behind marketing strategy, you will leave with the foundation for building and benefiting from internally consistent marketing campaigns.
Kapil Jain, Ph.D., Senior Lecturer, Department of Marketing
Kate Mackie, Ph.D., Distinguished Senior Lecturer, Department of Marketing
09/15/15 - 09/16/15
T 8:30 a.m. - W 4:30 p.m.
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705
Kate MackieKapil Jain
02/18/16 - 02/19/16
Th 8:30 a.m. - F 4:30 p.m.